Assistant Director of Marketing
University of North Carolina at Charlotte
Charlotte, NCFull-timeSeen todaySeen in employer's feed today
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At a glance
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Job overview
The Assistant Director of Marketing plans and directs marketing campaigns, social media, web content management, creative services, video, copywriting and editing, and assessment for Student Affairs. The role leads strategic marketing and communications initiatives, develops content across print and digital platforms, and manages projects to deadlines. It also works with campus partners and aligns activities with University branding standards and AP Style.
Skills & qualifications
Skills
Qualifications
Full job description
Position Number: 012637
Department: Strategic & Success Initiatives (Adm)
Employment Type: Permanent - Full-time
Months Per Year: 12
Essential Duties and Responsibilities:
Responsibilities include, but are not limited to, planning and directing marketing campaigns, social media, web content management, creative services, video, copywriting/editing, and assessment. The successful candidate is a skilled project manager with demonstrated ability to direct multiple projects according to deadlines. This position also builds positive working relationships with multiple campus partners to promote services, programs, events, and facilities that impact student success.
Key responsibilities include:
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Leads, develops, and executes strategic marketing and communications initiatives to advance the facilities, programs, services, and events of Student Affairs.
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Plans and executes creative campaigns, including the development of clear and concise content across editorial, print, digital, web, photography, and video platforms.
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Advises, develops, and executes strategy and content for social media.
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Facilitates the production of print and digital design assets with in-house staff designers.
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Manages multiple projects in a deadline-driven environment.
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Aligns activities with University branding standards and AP Style.
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Participates in division and campus committees to help support the broader University’s commitment to student success.
Minimum Experience / Education:
Bachelor’s degree in a discipline related to the area of assignment, or an equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Preferred Education Skills and Experience:
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Four-year degree in marketing, communications, journalism, or a related field.
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Experience working in a University setting and marketing programs and services to a college student audience.
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Excellent writing skills.
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Experience with web content management (Drupal/Wordpress preferred), social media content creation and delivery, and video production.
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Experience with Adobe Creative Cloud (Illustrator, Photoshop, InDesign).
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Exceptional people skills, organizational skills, and self-motivation; able to work in a deadline-driven environment.
How this job compares
Set against the 6,243 open Marketing jobs on Olive Jobs, counted November 13, 2026.
- Pay
- This postingNot listed
- North Carolina median$104–167K/yr62 salary ranges
- North Carolina median$21–26/hr29 hourly ranges
- Openings
- Olive Jobs lists 169 open Marketing jobs in North Carolina and 6,243 across the US. 8% of them nationwide are listed as remote or flexible.
- Experience
- Marketing postings that state a minimum ask for 5 years of experience at the median; the middle half ask for 3 to 7 years (4,005 postings).
- Education
- 1,825 of the 6,243 open Marketing jobs (29%) ask for a bachelor's degree or higher.
Counted across the open, public US postings on Olive Jobs on November 13, 2026. Figures based on too few postings are left out.
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