Integrated Marketing Lead, UCAN Programming & Industry

About Pinterest:Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we're on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product.Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other's unique experiences and embrace theflexibility to do your best work. Creating a career you love? It's Possible.At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we're looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we'll explore your foundational skills and how you collaborate with AI.Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here.Pinterest's Global Business Organization partners with advertisers, agencies and the wider industry to grow Pinterest's business. This role owns how Pinterest shows up with key industry associations and on the industry's biggest stages, from 3C Ventures, the IAB, the ANA and the MMA to marquee moments like CES and POSSIBLE. You'll be the connective tissue between Pinterest's leaders and the external industry across the U.S. and Canada, shaping visibility, influence and reputation across the advertising and marketing landscape.What you'll do: * Serve as Pinterest's day-to-day contact for key industry associations - including 3C Ventures, the IAB, the ANA and the MMA - leading memberships and commitments, delivering against contractual obligations, and finding new ways to grow Pinterest's visibility and influence within these organizations. * Know the industry and these associations inside and out: ensure Pinterest is getting the most value out of each membership, and recommend where to deepen, sustain or exit a relationship when it's no longer earning its keep. * Partner with Sales leadership to make sure membership benefits (introductions, visibility, data, access) are actually being used and translating into value for the business. * Inform Pinterest's speakership strategy and lead execution across key U.S. and Canada industry moments - including CES and POSSIBLE - sourcing, pitching and securing speaking opportunities that match the right Pinterest voices to the right stages and ladder up to business priorities. * Develop programming - talking points, fireside chats, client panels and more - for Pinterest's owned events and industry events across the U.S. and Canada. * Support programming for occasional agency events (e.g., WPP Stream) and large client moments, such as an executive panel at a major client's company-wide gathering or a top-five agency holding company event. * Prepare and support internal spokespeople and executives for speaking engagements, developing briefs, talking points and narratives in partnership with Comms to establish a consistent, compelling Pinterest story across every stage moment. * Partner with senior stakeholders across Sales, Marketing and Comms to prioritize the highest-impact opportunities and reconcile competing perspectives. * Track, measure and report on the value and impact of memberships, event investments and speaking engagements, and use those insights to recommend where to deepen, sustain or exit commitments. * Use AI to accelerate research, speaker briefing prep, event planning and reporting, while applying judgment and verification to establish correctness and quality.What we're looking for: * Minimum of 8 years of experience in integrated marketing, industry relations, communications or event marketing, with expertise in sourcing and