Automotive Marketing Strategy Enablement Lead

About Tekion: Positively disrupting an industry that has not seen any innovation in over 50 years, Tekion has challenged the paradigm with the first and fastest cloud-native automotive platform that includes the revolutionary Automotive Retail Cloud (ARC) for retailers, Automotive Enterprise Cloud (AEC) for manufacturers and other large automotive enterprises and Automotive Partner Cloud (APC) for technology and industry partners. Tekion connects the entire spectrum of the automotive retail ecosystem through one seamless platform. The transformative platform uses cutting-edge technology, big data, machine learning, and AI to seamlessly bring together OEMs, retailers/dealers and consumers. With its highly configurable integration and greater customer engagement capabilities, Tekion is enabling the best automotive retail experiences ever. Tekion employs close to 3,000 people across North America, Asia and Europe. Job Description Internal title is Associate Principal Emerging Product Enablement Analyst. Reporting to the Senior Director of Emerging Product Enablement, you'll be the domain analyst and commercialization champion for Tekion Cloud—an AI-native marketing platform spanning audience intelligence, campaign planning, creative, paid media, lifecycle marketing, website experience, measurement, and marketing autonomy across the sales, service, and acquisition lifecycle. You'll own the end-to-end journey of this product from early dealer signal through validated market launch, ensuring every field team—Sales, Customer Value, Support, Professional Services, and partners—is equipped to sell, implement, and support it. IDEAL Candidate will have a Marketing Data, Strategy background with Automotive knowledge.

Key Role & Responsibilities

Dealer Discovery & Validation

• Lead direct research with Marketing Managers, GMs/Principals, BDC Managers, Service Managers, and Dealer Group Marketing Directors

• Surface real pain points around audience data, marketing attribution, agency dependence, OEM program friction, and lifecycle marketing gaps

• Synthesize findings into clear, defensible recommendations that drive product and positioning decisions

Product Intelligence & Mastery

• Maintain credible, domain-deep working knowledge of Tekion Cloud, including its data platform, marketing primitives, embedded AI agents, and progressive autonomy model

• Partner with Product, Engineering, UX, and Data teams to ensure the product reaches launch milestones with usable field artifacts

• Translate technical capabilities into dealer-facing value stories and positioning

Market Intelligence & Competitive Analysis

• Maintain living competitive intelligence across the marketing automation and automotive retail technology categories

• Track industry shifts, buyer trends, and category differentiators

• Feed intelligence into positioning, pricing, and field-facing enablement strategies

Value Validation & Pricing

• Structure and run pricing signal capture with dealers to document value drivers, packaging preferences, and market signals

• Identify and engage data and technology partners (DSP, SSP, DMP, marketing tech vendors)

• Validate the anchor value story with pilot dealers

• Partner with Product and Finance to finalize pricing and packaging strategy

Go-to-Market Enablement

• Own the complete field-ready enablement set: value propositions, battlecards, sales one-pagers, FAQs, knowledge-base content, demo scripts, and partner courseware

• Collaborate with Product Marketing, Sales, Customer Value, Professional Services, and partner teams

• Ensure every field audience (sales, support, implementation, partners) is launch-ready

Launch Readiness & Execution

• Execute standardized launch-readiness checks at each stage: working demo → committed scope → validated market fit → tested migration → live adoption tracking

• Prepare readiness packages for leadership sign-off

• Own the launch timeline and accountability for field readiness

Adoption & Value Measurement

• Build adoption dashboards, evaluation criteria, and business-impact metrics

• Connect field engagement to product adoption to business outcome—not just activity counts

• Attach recommended actions to every anomaly

• Create a defensible outcome story from early-stage product activity

Field Feedback & Prevention

• Capture signal from Support, Professional Services, Sales, and Customer Value during pilots

• Turn recurring failure classes into a living catalog that drives product and enablement corrections before they become field escalations

Basic Qualifications

• 5+ years proven experience in marketing (audience data/measurement, CTV/video, campaign planning, or lifecycle marketing)

• Grounded understanding of how CRM and paid media interact, including known gaps in current agency and point-solution stacks

• Strong technical, quantitative, and critical-thinking skills

• Ability to read product specifications, evaluate data models, and translate technical capability into business value

• Demonstrated ability to manage multiple projects independently with high accountability for results

• Ability to define market opportunities and identify true value in emerging technologies · Excellent written and verbal communication skills

• Strategic thinker who tackles open-ended problems with creativity and rigor · Detail-oriented, organized, and collaborative team player

• Passion and hunger to succeed in a fast-paced, high-growth environment

Preferred Qualifications

• Working knowledge of dealership operations (dealer marketing, BDC, service drive, sales lifecycle)

• Automotive industry experience

• Experience bringing emerging or early-stage products to market

• Familiarity with marketing technology platforms or automotive retail solutions

• Bachelor's degree in Marketing, Communications, Advertising, or related field

Location & Travel

• Based in: Pleasanton, CA

• Travel: 50% (for dealer visits, pilot support, and launch activities)

Perks & Benefits

• Competitive compensation and generous stock options

• 100% employer-paid top-of-the-line medical, dental and vision coverage

• Great benefits including unlimited PTO, parental leave and free snacks and beverages

• The opportunity to work with some of the brightest minds from Silicon Valley’s most dominant and successful companies

• Be part of an early stage, hyper-growth start-up with the opportunity to grow and prosper

• Work on the latest and coolest technologies – everything is home-grown and built ground-up

• A dynamic work environment with a strong sense of community and collaboration

• The open and transparent culture that encourages innovation, rewards performance and discourages hierarchy

• Exciting opportunities for career growth and development

Current Tekion Employees: Please apply via the Internal Job Board in Ashby Note: Tekion recently transitioned to a new recruiting tool and we appreciate your patience and feedback as we adjust to our new system!

Tekion is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, victim of violence or having a family member who is a victim of violence, the intersectionality of two or more protected categories, or other applicable legally protected characteristics.

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