Head of Marketing
San Francisco, CA · HybridJob$210–250K/yrPosted 2 days agoStill listed today
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At a glance
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Job overview
Sofar Ocean is seeking a marketing leader to own the function end to end and shape and execute its go-to-market strategy with the CEO and VP of Sales. This player-coach will lead a team of five while remaining hands-on across product marketing, demand generation, account-based marketing, and brand. The role focuses on translating technical ocean intelligence into value for enterprise buyers and scaling marketing as the company grows.
Skills & qualifications
Skills
Qualifications
Full job description
Head of Marketing | Sofar Ocean
At Sofar, we’re building the first full-stack ocean intelligence platform. We combine our own sensor network with ocean and atmospheric science to deliver data services and SaaS products that help customers operate better on the water. We’re growing fast, and we need a marketing leader to grow with us.
You’ll own marketing end to end and work closely with me and our VP of Sales to set and execute the company’s go-to-market strategy. This is a player-coach role. You’ll lead a team of five and still do a lot of the work yourself.
What you’ll do
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Own strategy and execution across product marketing, ABM, demand gen, and brand
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Turn complex science, engineering, and data into a clear value story for enterprise buyers
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Partner with Sales on segmentation, positioning, enablement, and pipeline
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Build demand and brand awareness for a new category, with clear visibility into funnel performance, ROI, and forecasting
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Put the processes in place that let marketing scale as we do
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Lead, coach, and grow the team
What we’re looking for
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Current or recent director-level leadership of a whole marketing function, not one channel
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Recent experience running marketing at a B2B enterprise software startup with a technical product (data, analytics, infrastructure, or similar)
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You’ve owned B2B marketing strategy while a business grew from roughly $5M to $30M+ in revenue
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Real experience in ocean or maritime tech, weather or climate, geospatial or environmental data, fleet or logistics, industrial IoT, or another physical-world intelligence space
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Based in the Bay Area and able to be at Pier 28 a few days a week
Bonus points
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You’ve built a GTM engine alongside a CEO and sales leader, from the first narrative through a bigger team
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You’ve marketed a mix of hardware, data subscriptions, and SaaS
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You’ve driven both measurable pipeline and awareness for a new category
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HubSpot, Webflow, Shopify, and Google Analytics
How you work You pick up technical concepts quickly and like digging in with our engineers and scientists. You prioritize well, make decisions on evidence instead of ego, and move fast. You’re hands-on, data-driven about the funnel, and comfortable taking smart risks. And you can earn the trust of the leadership team to run marketing for the long haul.
How this job compares
Set against the 720 open Marketing Leadership jobs on Olive Jobs, counted November 10, 2026.
- Pay
- This posting$210–250K/yr
- California median$200–265K/yr109 salary ranges
- US median$170–258K/yr569 salary ranges
This range's midpoint, $230K, is close to the California median midpoint ($230K) — in the middle half of Marketing Leadership salary ranges in California.
- Openings
- Olive Jobs lists 129 open Marketing Leadership jobs in California and 720 across the US. 15% of them nationwide are listed as remote or flexible.
- Experience
- Marketing Leadership postings that state a minimum ask for 10 years of experience at the median; the middle half ask for 10 to 12 years (625 postings).
- Education
- 179 of the 720 open Marketing Leadership jobs (25%) ask for a bachelor's degree or higher.
Counted across the open, public US postings on Olive Jobs on November 10, 2026. Pay medians are the middle values of the low ends and of the high ends of postings that list both ends of a range in the same cadence (a yearly salary or an hourly rate); a range's midpoint is halfway between its ends. Pay and experience figures resting on fewer than 20 postings are left out.
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