
Lead Market Development
Los Angeles, CAFull-time$144–231K/yrSeen todaySeen in employer's feed today
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At a glance
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Requirements
Credentials this posting asks for.
Job overview
The Lead Market Development professional identifies and capitalizes on new business opportunities through market research, strategic alliances, partnership programs, and distribution-growth strategies. The role develops and executes market strategies, leads strategic initiatives and launches, manages partnerships, and uses analytics to inform decisions. It is an experienced role with strategic autonomy, project leadership, mentoring, and frequent collaboration with senior leadership.
Skills & qualifications
Skills
Qualifications
Benefits
Full job description
This is a full-time onsite role based in the location(s) posted and is performed from the designated work location five days per week. No relocation is offered.
Overall Purpose: Identify and capitalize on new business opportunities by conducting market research, creating strategic alliances and partnership programs, and developing strategies for expanding distribution and driving growth.
Key Roles and Responsibilities:
Typical tasks may include, but are not limited to, the following:
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Strategic Planning and Execution: Develop and execute comprehensive short and long-term strategies to drive market growth, penetration, and achieve business objectives, including specific initiatives for new and existing products, services, and verticals.
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Program and Project Management: Lead the design, implementation, and analysis of strategic initiatives and programs, including the launch and communication plans at the national and market levels, ensuring alignment with market and business needs.
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Partnership and Alliance Management: Establish, nurture, and manage strategic partnerships and alliances, negotiating engagement terms to enhance market presence, drive revenue, and support mutual goals, while continuously assessing partner needs and business drivers.
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Market Research and Analysis: Conduct thorough market research and provide detailed data analytics to inform strategic decision-making, optimize market strategies, and improve program effectiveness, including competitive analysis and market trends.
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Compliance and Collaboration: Ensure compliance with regulations and collaborate cross-functionally with marketing, operations, and technical teams to drive results and innovation.
Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.
Job Contribution: An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership.
Supervisor: No
Our Lead Market Development jobs earn between $143,800.00 - $231,100.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
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Medical/Dental/Vision coverage
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401(k) plan
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Tuition reimbursement program
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Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
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Paid Parental Leave
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Paid Caregiver Leave
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Additional sick leave beyond what state and local law require may be available but is unprotected
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Adoption Reimbursement
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Disability Benefits (short term and long term)
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Life and Accidental Death Insurance
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Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
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Employee Assistance Programs (EAP)
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Extensive employee wellness programs
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Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Weekly Hours:
40
Time Type:
Regular
Location:
Bellevue, Washington, Denver, Colorado, Los Angeles, California, Pleasanton, California, Sacramento, California, San Diego, California, San Francisco, California, San Jose, California
Salary Range:
$143,800.00 - $231,100.00
AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here (https://urldefense.com/v3/\_\_https:/www.eeoc.gov/poster\_\_;!!BhdT!gVgkRvpoFXvxCPguQlKOpna1E9V2xmnpQvxcjhTWaBpnwCl09S3N6PYnLgM6kQjmJXAYFLihSQ4W3Sw2boE9zgEA$) to learn more or request an application accommodation here (https://urldefense.com/v3/\_\_https:/www.att.jobs/accommodation/\_\_;!!BhdT!gVgkRvpoFXvxCPguQlKOpna1E9V2xmnpQvxcjhTWaBpnwCl09S3N6PYnLgM6kQjmJXAYFLihSQ4W3Sw2bszyLYN3$) .
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws
We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status
How this job compares
Set against the 20,512 open Business Development jobs on Olive Jobs, counted November 6, 2026.
- Pay
- This posting$144–231K/yr
- California median$135–210K/yr2,129 salary ranges
- US median$123–194K/yr14,450 salary ranges
This range's midpoint, $187K, is 7% above the California median midpoint ($176K) — in the middle half of Business Development salary ranges in California.
- Openings
- Olive Jobs lists 2,541 open Business Development jobs in California and 20,512 across the US. 13% of them nationwide are listed as remote or flexible.
- Experience
- This posting asks for at least 5 years of experience; Business Development postings that state a minimum ask for 6 years at the median (16,390 postings).
- Education
- 6,476 of the 20,512 open Business Development jobs (32%) ask for a bachelor's degree or higher.
Counted across the open, public US postings on Olive Jobs on November 6, 2026. Pay medians are the middle values of the low ends and of the high ends of postings that list both ends of a range in the same cadence (a yearly salary or an hourly rate); a range's midpoint is halfway between its ends. Pay and experience figures resting on fewer than 20 postings are left out.
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