Sr Product Marketing Manager - Competitive Intelligence & Voice of Customer

ABOUT SINCH Sinch is pioneering the way the world communicates. More than 150,000 businesses - including Google, Uber, Paypal, Visa, Tinder, and many others - rely on Sinch's Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email. Whether you need to verify users or craft omnichannel campaigns, Sinch makes it easy. Our AI-infused Super Network, APIs, and applications ensure you can connect with your customers reliably and securely, at every step of their journey. At Sinch we "Dream Big", "Win Together", "Keep it simple", and "Make it Happen". These values are our foundation! DESCRIPTION We are looking for a Senior Product Marketing Manager, Competitive Intelligence & Voice of Customer to join our Market Strategy team within the central Product GTM organization. This is a senior individual contributor and program leader role responsible for the end-to-end strategy, development, scaling, and execution of two critical intelligence programs: competitive intelligence and a voice of customer focused win-loss program. You will be the central hub for competitive and deal-outcome intelligence at Sinch. Platform and Solutions product marketing teams contribute domain-specific knowledge, but you own the programs, the processes, the tools, and the outputs. Your insights will directly influence how we position, sell, and build our products along with providing you a seat at the executive table to influence revenue growth, win rates, and product roadmap decisions. This role requires someone who has built and scaled CI and win-loss programs inside large, complex, multinational technology organizations. You are equally comfortable presenting competitive briefings to the C-suite as you are sitting on a 1-on-1 Zoom with a customer to understand why they bought or walked away. You know how to dig into CRM data to surface deal patterns, and you know how to build AI agents and automated workflows that keep competitive content current, relevant, and accessible at scale. What You'll Do Competitive Intelligence Own the end-to-end competitive intelligence program, ensuring timely, accurate, and actionable insights reach Product, Marketing, Sales, and executive stakeholders. Manage and optimize our competitive intelligence platform (Klue), including competitor profiles, battle cards, competitive content, and automated research feeds. Track competitor movements across product launches, pricing changes, messaging shifts, partnerships, and market positioning. Synthesize trends into digestible updates and proactive alerts. Build and maintain AI-powered agents and automated workflows that routinely search, collate, update, and distribute competitive intelligence to Product and GTM teams. Automate battle card refresh cycles, competitive digest generation, and alert distribution. Partner with Sales Enablement to ensure GTM teams have current competitive positioning, objection handling guidance, and battlecards. Evangelize competitive insights across the organization via Slack, Teams, newsletters, executive briefings, and QBRs. Serve as the go-to resource for ad-hoc competitive research requests. Win-Loss Analysis Own the strategy and execution of the win-loss program, building it into a scalable, insight-generating engine that influences product roadmap, sales execution, and marketing positioning. Conduct and oversee win-loss interviews with customers and prospects to uncover the real drivers behind deal outcomes, including product gaps, competitive dynamics, pricing, and sales execution quality. Build automated workflows for win-loss data capture, leveraging CRM triggers, survey automation, and AI-powered summarization to reduce manual lift and increase program coverage. Create and maintain a centralized insights repository with structured tagging (region, industry, product, competitor, outcome) that enables self-service access for Product and GTM stakeholders. Develop routing logic and processes that ensure interviews and insights reach the right product marketing managers and stakeholders based on product, deal size, industry, and region. Synthesize win-loss data into regular executive readouts and actionable recommendations for Product (roadmap priorities), Marketing (positioning and messaging), and Sales (process and enablement improvements). CRM Analytics & Reporting Dig into CRM (Salesforce) data to explore and surface insights on why we win and lose deals, to whom, in which segments, and what patterns emerge across regions, products, and deal sizes. Build and maintain dashboards and reports (Salesforce, Tableau, or equivalent) that track win/loss trends, competitive landscape, interview pipeline health, loss reason analysis, and data quality. Partner with Revenue Operations, Data, and CRM teams to ensure competitive and win-loss data flows cleanly into our systems and is accessible for analysis. Stakeholder Communication & Enablement Present competitive briefings and win-loss insights to audiences ranging from executive leadership to front-line sales and product teams. Partner with Analyst Relations to feed competitive positioning and market intelligence into major industry analyst evaluations. Collaborate with Platform and Solutions PMM teams who contribute domain-specific competitive knowledge. You are the central spoke; they are contributing experts. Share insights with Product teams to inform roadmap decisions, feature prioritization, and competitive differentiation strategies. REQUIREMENTS 7+ years of experience in competitive intelligence, win-loss analysis, product marketing, market research, or a related strategic function within B2B technology companies. Significant experience working in multinational, multi-region technology organizations. You understand the complexity of operating across geographies, time zones, and organizational structures. Demonstrated track record of building and scaling competitive intelligence or win-loss programs from early-stage to mature, automated operations. Hands-on experience with competitive intelligence platforms such as Klue, Crayon, or Kompyte. Proficiency with CRM systems (Salesforce strongly preferred), including the ability to build reports, pull data, and surface deal-level insights independently. Experience with conversation intelligence tools, particularly Gong, for extracting competitive mentions, surfacing call-level insights, and informing win-loss analysis. Navigating and aligning cross functional stakeholders across Product and Go-to-Market. Familiarity with BI and visualization tools (Tableau, Looker, or Salesforce reporting) for building dashboards and tracking program health. Strong experience building AI-powered agents and automated workflows, not just using LLMs, but designing and deploying agents that independently search, collate, tag, summarize, and distribute intelligence. We expect an AI-first approach to scaling both programs. Excellent verbal communication and presentation skills. You are comfortable presenting to executives and equally comfortable in a 1-on-1 customer interview. Strong written communication skills with the ability to synthesize complex information into clear, actionable briefs and recommendations. Nice-to-Haves Broad experience in B2B infrastructure, platform, or API-driven technology businesses. Deep familiarity working alongside Product and Sales teams in large multinational technology organizations, translating between technical roadmaps and commercial outcomes. Hands-on experience designing and deploying AI agents using internal or third-party agent frameworks for research, content generation, and workflow orchestration, beyond prompt engineering or basic LLM usage. Experience with win-loss interview platforms and methodologies (Klue Win-Loss, Clozd, or equivalent). Experience man