Head of AI-Powered Performance Marketing

Description

Robert Half Marketing and Creative has a client looking for a performance marketing leader who thrives in the details of campaign execution and uses AI-driven insights to improve results. This role is remote and is designed for someone who can directly manage paid media, interpret complex data, and turn findings into measurable growth. The ideal candidate brings strong platform expertise, sharp analytical judgment, and a practical approach to improving lead quality, conversion volume, and return on ad spend.

Responsibilities:

• Direct and refine paid acquisition programs across Google Ads, Microsoft Advertising, Meta platforms, and YouTube with a focus on lead generation experience and profitable customer acquisition.

• Apply AI-enabled tools such as Claude and ChatGPT to assess campaign outcomes, surface performance patterns, and recommend tactical adjustments that improve efficiency.

• Evaluate bids, budgets, audience segments, ad messaging, and testing plans to strengthen conversion rates and overall media performance.

• Work with technical and data teams to connect advertising platforms with Salesforce, Everflow, and other partner data sources so reporting supports informed decision-making.

• Validate tracking, attribution, offline conversion reporting, and data integrity to ensure media optimization is based on reliable performance signals.

• Review affiliate and external lead source results by measuring traffic quality, acquisition cost, and downstream conversion value.

• Guide experimentation across creative assets, landing page experiences, and campaign strategy to improve lead quality and advertising profitability.

• Convert marketing and business data into clear recommendations, performance summaries, and next-step actions for cross-functional stakeholders.Rob

Requirements • At least 7 years of practical experience in performance marketing with direct responsibility for campaign execution and optimization.

• Strong working knowledge of Google Ads, Microsoft Advertising, and Meta ad platforms in a lead generation environment.

• Demonstrated success managing substantial paid media budgets and improving return through data-backed optimization.

• Hands-on experience using AI technologies to support marketing analysis, decision-making, and performance improvement.

• Solid understanding of Salesforce, offline conversion tracking, attribution models, value-based bidding, and platform connectivity.

• Ability to collaborate effectively with developers, technical teams, analysts, and creative partners.

• Strong analytical thinking, problem-solving ability, and a consistent focus on measurable business outcomes.

• Experience with affiliate tracking platforms such as Everflow or similar tools is preferred, especially in high-value acquisition sectors such as financial services or insurance. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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