Dealer Marketing Campaign Lead
HARLEY-DAVIDSON MOTOR CO GROUP INC
MILWAUKEE, WIFull-timeSeen 2w agoSeen in employer's feed 2 days ago
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Job overview
The Dealer Marketing Campaign Lead partners with the North American Marketing team to drive lead generation and digital marketing performance across the Harley-Davidson Dealer network. The role leads full-funnel dealer marketing campaigns from strategy and execution through optimization, with a focus on conversion, performance insights, and ROI. It works closely with the Dealer Digital Marketing Manager to grow the Dealer Digital Program, prioritizing media.
Skills & qualifications
Skills
Full job description
JOB REQUIREMENTS: Auto req ID: 56989 Title:Dealer Marketing Campaign Lead Job Function:Marketing Location:JUNEAU Workplace Category: Onsite Company:Harley-Davidson Motor Company Full or Part-Time:Full Time Shift:SHIFT1 In 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations. Their innovation and imagination for what was possible on two wheels sparked a transportation revolution that would make Harley-Davidson the most recognizable motorcycle brand in the world. Today, we continue to define motorcycle culture, evoking soul-stirring emotion reflected in every product and experience we deliver - like we have for well over a century and will for generations to come. Are you ready to ride with us? Harley-Davidson Motor Company, founded in a humble Milwaukee backyard shed in 1903, still calls the city home. Today, its Corporate Campus includes a 4.8-acre public park-a welcoming greenspace open to all. Join our team as aDealer Marketing Campaign Lead. Job Summary The Dealer Marketing Campaign Lead partners with the North American Marketing team to drive lead generation and digital marketing performance across the Harley-Davidson Dealer network. This role plays a critical part in leading full funnel dealer marketing campaigns from strategy and execution to optimizations with strong focus on conversion, performance insights and ROI. Working closely with the Dealer Digital Marketing Manager, the Dealer Marketing Campaign Lead will drive ongoing growth of the Dealer Digital Program with a priority focus on Media. Success in this role requires strong knowledge in media, retail marketing expertise, analytical thinking and strong collaboration skills to help dealers achieve meaningful, measurable results. Job Responsibilities Lead the strategy and execution of the Dealer's Advertising Program through dealer enrollment, lead generation, campaign development, innovative advertising resources and overall program measurement and ROI tracking. Develop full-funnel dealer media strategies across channels (search, social, display, video, CRM, etc.) Conceptualize and implement a diverse range of dealer advertising resources, working closely with dealer's, internal marketing and digital teams to ensure campaign continuity and execution throughout the customer journey. Drive media optimization strategies leveraging performance data to influence cross-functional teams. Evaluate and introduce new/emerging media channels, platforms, and ad tech based on dealer need and industry... For full info follow application link. Harley-Davidson is committed to recruiting and hiring qualified individuals in all job titles without regard to race, color, sex, age, national origin, religion, disability, genetic information, sexual orientation, gender identity, veteran status, or other classes protected by applicable law. Equal Opportunity Employer. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/1719915601824C2D
How this job compares
Set against the 1,082 open Digital Marketing jobs on Olive Jobs, counted November 10, 2026.
- Pay
- This postingNot listed
- US median$101–150K/yr633 salary ranges
- US median$23–28/hr74 hourly ranges
- Openings
- Olive Jobs lists 27 open Digital Marketing jobs in Wisconsin and 1,082 across the US. 10% of them nationwide are listed as remote or flexible.
- Experience
- Digital Marketing postings that state a minimum ask for 5 years of experience at the median; the middle half ask for 3 to 7 years (853 postings).
- Education
- 301 of the 1,082 open Digital Marketing jobs (28%) ask for a bachelor's degree or higher.
Counted across the open, public US postings on Olive Jobs on November 10, 2026. Pay medians are the middle values of the low ends and of the high ends of postings that list both ends of a range in the same cadence (a yearly salary or an hourly rate); a range's midpoint is halfway between its ends. Pay and experience figures resting on fewer than 20 postings are left out.
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