Director Brand Campaign Marketing

JOB REQUIREMENTS: Auto req ID: 53312 Title:Director, Brand & Campaign Marketing Job Function:Marketing Location:JUNEAU Workplace Category:Onsite Company:Harley-Davidson Motor Company Full or Part-Time:Full Time Shift:SHIFT1 At Harley-Davidson, we are building more than machines. It's our passion and commitment to continue the evolution of this storied brand, and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us? Harley-Davidson Motor Company, founded in a humble Milwaukee backyard shed in 1903, still calls the city home. Today, its Corporate Campus includes a 4.8-acre public park-a welcoming greenspace open to all. Join our team as aDirector Brand Marketing. Job Summary The Director of Brand & Campaign is responsible for defining and leading Harley-Davidson's North America brand strategy, integrated campaign planning, and go-to-market execution. This role serves as the connective engine between brand, product, and commercial outcomes - translating strategy into culturally relevant, consumer-led campaigns that drive demand, strengthen brand equity, and deliver measurable business results. This leader owns annual planning and key launch moments across motorcycles, Parts & Accessories (P&A), Apparel & Licensing (A&L), Service, and strategic partnerships, ensuring a cohesive narrative and consistent execution across all channels and touchpoints. The role requires a balance of long-term brand stewardship and near-term commercial impact, with a relentless focus on integration, clarity, and performance. Job Responsibilities Own enterprise-level brand and campaign strategy, leading annual planning, seasonal storytelling, and high-impact go-to-market execution that connects brand positioning to product, retail, and cultural moments. Define and lead the "middle layer" of marketing - translating brand strategy into integrated, consumer-led campaigns across paid, owned, earned, and experiential channels. Lead annual marketing calendar development and orchestration of key launch moments, balancing tentpole launches with always-on storytelling to drive sustained demand and business performance. Oversee product and innovation marketing, partnering with Product, Engineering, Commercial, and GTM teams to translate features into compelling consumer value and retail impact. Set marketing strategy for Apparel & Licensing, Parts & Accessories, and Service,... For full info follow application link. Harley-Davidson is committed to recruiting and hiring qualified individuals in all job titles without regard to race, color, sex, age, national origin, religion, disability, genetic information, sexual orientation, gender identity, veteran status, or other classes protected by applicable law. Equal Opportunity Employer. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/1A96AFF3A42B484C