
Innovation Manager - RTD & Beer
Dallas, TX · HybridFull-time$137–206K/yrSeen todaySeen in employer's feed today
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Job overview
The Innovation Manager, RTD & Beer, turns consumer and market opportunities into new-to-world brands, guiding ideas from concept and testing through commercialization, launch, and growth. The role owns introduction strategies and go-to-market plans, leads test-and-learn initiatives, and shapes positioning, packaging, pricing, creative development, activation, and channel execution. It manages A&P investments, P&L considerations, KPIs, and measurement plans while collaborating with internal teams and external partners.
Skills & qualifications
Skills
Qualifications
Benefits
Full job description
Innovation Manager - RTD & Beer
Location: Dallas, TX, US, 75201 Chicago, IL, US, 60613 New York City, NY, US, 10010 Modesto, CA, US, 95354
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Date: Nov 5, 2026
Company: Gallo
Job Req ID: 107831
Job Type: Full-time
Work Category: Hybrid Telecommute (Dallas, TX and Modesto, CA) and Remote (Chicago, IL and NYC, NY)
Application Close Date: 12/31/2026
Sponsorship: Not Available
Compensation: $ 137,300 - $ 205,900
Gallo Privacy Policy (https://dmscdn.successfactors.com/67b35c79ec66688f3a93303d91bd9cccf14a078545db9c96f16926ff32cafc02/static\_content/5e1852f52c9b4bc98e44/Gallo\_Nov\_2025\_Job\_Applicant\_Privacy\_Notice.pdf)
We are GALLO
We’re a family-owned company with a 90+ year legacy, that’s consistently recognized as a Glassdoor “Best Places to Work.” We have 130+ brands (https://www.gallo.com/portfolio/) in our total alcohol beverage portfolio including wine, malt, spirits, and ready-to-drink beverages. We’re home to the #1 wine and spirits brands in the U.S. - Barefoot Wine & High Noon and are the official sponsors of the NFL, NHL, UFC, and PGA of America.
View our Corporate Values and Mission Statement here. (https://est1933.sharepoint.com/:b:/s/DocumentHandler/JobDescriptions/EQxlYQ9DfxpFrjB89jcoPxkB8DYzSqN3igko4xK6az9AWQ?e=ZDW4aP)
Location: Must be willing and able to be based in Dallas, TX (Requires 4 days per week onsite) OR Modesto, CA (Requires 3 days per week onsite) or Chicago, IL (Remote) or New York City, NY (Remote)
A Taste of What You'll Do
Are you energized by creating what’s next? As an Innovation Manager, RTD & Beer, you’ll help turn consumer and market opportunities into new-to-world brands, leading ideas from early concept and testing through commercialization, launch, and in-market growth. You’ll combine creativity, consumer insight, commercial thinking, and strong execution to build brands designed to win in dynamic RTD and beer categories.
In this role, you’ll own introduction strategies and go-to-market plans while partnering across Sales, R&D, Supply Chain, Finance, and other cross-functional teams. You’ll lead test-and-learn initiatives, translate consumer and market insights into differentiated propositions, and use results to determine when to iterate, scale, or change direction. You’ll also help shape positioning, packaging, pricing, creative development, consumer activation, and channel execution.
This is an opportunity to make a meaningful impact on GALLO’s innovation pipeline while managing A&P investments, P&L considerations, KPIs, and measurement plans. You’ll collaborate with agency and distributor partners, spend time in market learning from customers and consumers, and present innovation strategies and results to senior leadership. If you thrive in a fast-moving environment and enjoy building brands from the ground up, this could be an exciting next step.
What You'll Need
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Master's degree plus 4 years of brand marketing or new brand development experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 6 years of brand marketing or new brand development reflecting increasing levels of responsibility; OR High School Diploma or State Issued Certificate plus 10 years of brand marketing or new brand development reflecting increasing levels of responsibility.
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Experience in the Beer or RTD industry.
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Required to travel up to 50% of the time in-market and at team collaboration weeks in order to perform job duties.
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Knowledge of the retail and on-premise channels.
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Experience managing multiple external agencies.
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Strong analytical & financial acumen.
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Ability to influence management, lead cross-functional teams, and work through others.
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Ability to effectively manage competing priorities and operate with a sense of urgency.
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Excellent written & verbal communication skills.
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Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
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Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.
How You'll Stand Out
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Master's degree plus 6 years of brand marketing or new brand development experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 8 years of brand marketing or new brand development experience reflecting increasing levels of responsibility. Experience developing and launching new-to-world brands or concepts from concept through commercialization.
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Experience designing and leading concept, market, or consumer tests and translating results into scale, iterate, or stop decisions. Experience optimizing and building brands post-launch using in-market performance, sales, and consumer data. Experience translating consumer insights and data into brand positioning, propositions, and creative briefs.
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Experience partnering with R&D, Supply Chain, Finance, and Sales to take innovation from brief to market. Experience Managing a P&L. Experience presenting strategy and results to senior leadership.
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Experience working in an agile environment, including roadmap planning. Solid understanding of 3-tier distribution system.
To view the full job description, please click here (https://est1933.sharepoint.com/:b:/s/DocumentHandler/JobDescriptions/IQDWrZBdyxJ3Q4fw8bUGsBxHAW3-Y6ih1YbjEwOCA0bKQFo?e=ESxwb2) .
Our Benefits & Perks
We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.
The Fine Print
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The Company does not sponsor for employment-based visas for this position now or in the future.
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We offer a broad salary range to allow for long-term growth. Actual compensation paid within the range will be determined by multiple factors, including, but not limited to, education, experience, knowledge, skills and abilities, internal equity, and alignment with market data. Although we estimate the successful candidate hired into this role will be placed between the entry point and middle of the range, the decision will be made on a case-by-case basis related to these factors. In addition to the salary, this position may be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable.
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This position will be based in the location(s) specified in the job posting with an option for occasional telecommuting. You will be expected to live within a commutable distance.
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It is the Company’s policy for job postings to be open to internal candidates for a minimum of 5 days and to external candidates, if applicable, for a minimum of 3 days.
Gallo’s policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on the basis of race, traits associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.
Gallo will comply with state and local laws prohibiting discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).
We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process. If you need any assistance or accommodation due to a disability, please let us know at 209.341.7000.
Gallo is enrolled in the Department of Homeland Security's E-Verify program and will use the program to verify the employment eligibility of all newly hired employees as required.
E-Verify Notice (https://performancemanager4.successfactors.com/doc/custom/Gallo/E-Verify.pdf)
Right to Work
Employee Polygraph Protection Act (https://dmscdn.successfactors.com/67b35c79ec66688f3a93303d91bd9cccf14a078545db9c96f16926ff32cafc02/static\_content/78de28b8319e474188c9/Employee\_Polygrap\_Protection\_Act\_WH1462\_02\_2022.pdf)
Family Medical Leave Act
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How this job compares
Set against the 2,959 open Product Marketing jobs on Olive Jobs, counted November 6, 2026.
- Pay
- This posting$137–206K/yr
- Texas median$119–194K/yr78 salary ranges
- US median$132–210K/yr2,351 salary ranges
This range's midpoint, $172K, is 10% above the Texas median midpoint ($157K) — in the middle half of Product Marketing salary ranges in Texas.
- Openings
- Olive Jobs lists 139 open Product Marketing jobs in Texas and 2,959 across the US. 12% of them nationwide are listed as remote or flexible.
- Hiring the most in Texas
- Texas Instruments8 open
- Braze7 open
- Deloitte5 open
- Experience
- This posting asks for at least 4 years of experience — less than three in four Product Marketing postings that state a minimum ask for (median 6 years, across 2,551 postings).
- Education
- 726 of the 2,959 open Product Marketing jobs (25%) ask for a bachelor's degree or higher.
Counted across the open, public US postings on Olive Jobs on November 6, 2026. Pay medians are the middle values of the low ends and of the high ends of postings that list both ends of a range in the same cadence (a yearly salary or an hourly rate); a range's midpoint is halfway between its ends. Pay and experience figures resting on fewer than 20 postings are left out.
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