Product Marketing Manager - Onsite in San Francisco

Who we are. Spot AI turns cameras into coworkers. We are building the category of AI coworkers for the physical world. Our platform enables businesses to understand, automate, and act across their environments in real time. Spot AI is relied on at over 10,000 locations by more than 1,000 customers across manufacturing, construction, logistics, and retail. Backed by over $110 million from investors including Scale, Redpoint, Qualcomm Ventures, StepStone, and Bessemer, we are building the system that brings AI out of the digital world and into the real one. We move fast, take ownership, and focus on outcomes. We are building a company for people who want to solve real problems and have a direct impact on how businesses operate. Ready to learn more? Connect with us on LinkedIn | X | YouTube

We’re looking for a Product Marketing Manager to turn our vertical strategy into a story that wins. Spot AI sells into some of the largest industries in the country: manufacturing, retail, and construction. Our next chapter depends on knowing exactly which buyers in each of those markets we win with, and why, then telling that story so well that sales and partners can take it straight into the room.

You’ll join as we roll out refreshed company positioning and messaging, and you’ll help shape what it means for each industry we serve. The problems are real and the stakes are big: think helping a manufacturer add millions of dollars in plant capacity without building a new line. Your job is to understand those outcomes deeply and make them impossible to ignore.

Your assignment. Own the story and where we win.

• Roll out Spot AI’s refreshed positioning and messaging, and translate it into a sharp story for each industry we serve

• Identify the winning subsegments in manufacturing, retail, and construction, and refine our Ideal Customer Profiles (ICPs) around them

• Help define the category of AI for physical operations, starting with manufacturing

Arm sales to win deals.

• Build and roll out gold standard sales decks and demos alongside sales, product, and our CEO

• Partner with sales to create case studies, interactive demos, one-pagers, and ROI tools that move deals forward

• Train the team on new ways to talk about value, so insights become wins in live conversations

Connect the story to revenue.

• Study pipeline and deal data to learn which messages convert, then double down on what works

• Work hands-on with a small group of premium partners who bring us enterprise and Fortune 500 customers, co-creating the stories they take to market

• Be a company storyteller, leading educational webinars and content as you become an expert in our industries

Who you are. You are a sharp storyteller and a builder. You likely:

• Have owned positioning, messaging, or go-to-market work in a B2B company, with clear examples of what you built and how it performed

• Learn complex products fast and can explain how they turn into revenue for the customer and for us

• Write for buyers, not internal audiences, and think in customer problems rather than product features

• Use data from pipeline, deals, and customer conversations to sharpen your messaging

• Operate well in ambiguity and make good calls with incomplete information

• Use AI to meaningfully speed up your research, content, and analysis

And, you might be an especially strong candidate if you:

• Have worked at a vertical company (one built for a specific industry) or marketed to manufacturing, retail, or construction buyers

• Have an MBA, especially if you spent time in a commercial role like sales, marketing, or product before business school

• Have helped build a category where the playbook was still being written

This role may be a strong fit if you:

• Want to become a true expert in the industries our customers run

• Want to own outcomes like win rates and pipeline, not a content calendar

• Are just as comfortable writing a one-pager as you are in a strategy session

• Are relentless about getting your work adopted by sales and partners

• Are a hands-on doer who would rather build it than oversee it

This role is likely not a fit if you:

• Prefer a defined scope and established systems

• Have mainly worked where positioning and messaging were already built

• Want to manage a team before building the foundation yourself

• Want a fully remote role; this position works from our San Francisco office

Compensation and benefits highlights.

• Annual Base Salary Range: $155,000 - $180,000. The offered salary will depend on your location within the U.S. and your demonstrated skills and competencies for the role. Your recruiter will provide the specific range for your area as you progress through the interview process.

• Meaningful early stage equity

• Medical, dental and vision plan options with little-to-no cost for employees and dependents

• Company paid short- and long-term disability plans

• Company paid life insurance

• 401K with 4% Employer Match

Come build the category-defining Physical World AI Platform with us!

We are creating and cultivating a diverse and inclusive culture where we celebrate individuals for what they accomplish, no matter who they are! As an equal opportunity employer, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.