Digital Marketing amp; Automation Manager, Department of Computer Science
Austin, TXJobSeen 6 days agoSeen in employer's feed 6 days ago
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At a glance
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Job overview
The Digital Marketing and Automation Manager oversees marketing automation activities for UTCS/CDSO, including customer journeys, workflows, email campaigns, landing pages, and lead scoring. The role manages external vendors for paid advertising, lead generation, and SEO; develops internal campaign capabilities; and reports on marketing effectiveness. It also coordinates with admissions, program, content, design, and web teams to support enrollment goals and academic priorities.
Skills & qualifications
Skills
Full job description
Manage and optimize the activities running through the UTCS/CDSO marketing automation platform (MAP), including customer journeys and workflows, email campaigns, landing pages, and lead scoring.Oversee and manage external vendor(s) executing paid digital advertising and lead generation campaigns; ensure performance meets agreed-upon benchmarks.Oversee SEO strategy in collaboration with vendors; implement technical and content improvements for the programs website.Develop internal expertise to plan, launch, and optimize supplemental digital ad campaigns, with a long-term goal of transitioning campaign management in-house.Create dashboards and performance reports on marketing effectiveness, including cost per lead, funnel performance, and ROI; provide actionable insights to program leadership.Coordinate with admissions and program teams to align marketing campaigns with enrollment targets and applicant needs.Collaborate with content, design, and web team members to ensure campaign messaging and creative align with UTCS brand and academic priorities.Ensure compliance with data security, privacy regulations, and UT/Texas state technology requirements.Stay current on higher education marketing trends, platforms, and compliance requirements.Other related duties as assigned
How this job compares
Set against the 959 open Digital Marketing jobs on Olive Jobs, counted October 27, 2026.
- Pay
- This postingNot listed
- Texas median$78–117K/yr22 salary ranges
- US median$23–27/hr70 hourly ranges
- Openings
- Olive Jobs lists 63 open Digital Marketing jobs in Texas and 959 across the US. 9% of them nationwide are listed as remote or flexible.
- Hiring the most in Texas
- UNIVERSITY OF TEXAS AT AUSTIN (this employer)11 open
- AdventHealth3 open
- Robert Half Technology3 open
- Experience
- Digital Marketing postings that state a minimum ask for 5 years of experience at the median; the middle half ask for 3 to 6 years (745 postings).
- Education
- 324 of the 959 open Digital Marketing jobs (34%) ask for a bachelor's degree or higher.
Counted across the open, public US postings on Olive Jobs on October 27, 2026. Pay medians are the middle values of the low ends and of the high ends of postings that list both ends of a range in the same cadence (a yearly salary or an hourly rate); a range's midpoint is halfway between its ends. Pay and experience figures resting on fewer than 20 postings are left out.
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