Marketing and Website Specialist

Work with Marketing Director and Manager to develop, maintain, and execute a marketing and communications strategy for Center for Professional Education (CPE) and its programs. Maintain current strategy by regularly reviewing, optimizing, and adapting as needed.Work with EEVs course programming and enrollment and student services teams to understand priorities and goals. Become an expert on EEV products, programs, and audiences. Examine market, audience, registration, and customer data to plan relevant campaign initiatives using a variety of platforms.Produce and/or coordinate the production of digital and social media creative assets for paid advertising campaigns on multiple platforms to promote CPEs programs, track, and report engagement performance metrics, and develop related best practices.Create and execute integrated media campaigns to promote CPEs programs (and related offerings), ensuring that the CPEs brand presence in multiple platforms is relevant and engaging. Establish and track related goals and performance metrics and benchmarks for success.Maintain and update EEVs websites and, in collaboration with EEV IT, support maintenance of EEVs programmatic websites.Design, develop, and update web pages to support EEVs internet presence and strategic communications initiatives, completing projects from concept through final production. Assess new standards, technologies, and trends, and formulate plans for future enhancements of web sites.Ensure websites are accessible from a variety of different environments. Assist the department in the design of its web site including its "look and feel" for brand alignment. Work with University personnel as needed to ensure compliance with established guidelines for usage of logos and University identity icons and applicable legal requirements on web site usage, security, and standards.Provides excellent customer service to all levels of users and encourages accuracy, timeliness, consistency of style, and navigation across the web site.Keep current with marketing and website technologies (including but not limited to WordPress, Drupal, Salesforce Experience Cloud, Salesforce Marketing Cloud, Marketo), and production techniques and software enhancements. May evaluate and test new web development applications. May troubleshoot and repair bugs and problems.May work on special projects and related duties as assigned.