Product Marketing Leader, Facebook Monetization

Summary:

Facebook's monetization ecosystem connects billions of people with businesses, creators, and brands through advertising, commerce, and emerging revenue products across Feed, Reels, Stories, Marketplace, and beyond. As the leader of product marketing for Facebook Monetization, you will set the strategic vision for how Meta's advertising and commerce products create value for advertisers, businesses, and users simultaneously. You will lead a team of product marketers working at the intersection of consumer experience and advertiser outcomes, shaping go-to-market strategy for Meta's core revenue products and influencing the roadmaps that drive Facebook's long-term business growth.

Required Skills:

Product Marketing Leader, Facebook Monetization Responsibilities:

1. Lead and develop a team of product marketers focused on Facebook's monetization surfaces, including advertising formats, commerce integrations, and creator monetization tools across Feed, Reels, Stories, and Marketplace

2. People management is a core responsibility of this role: organizational design, hiring, performance management, coaching, and career development across a multi-layered team of product marketing professionals

3. Define the strategic positioning and go-to-market vision for Facebook's advertising and commerce products, ensuring alignment across advertiser-facing and consumer-facing narratives

4. Partner with product management and engineering to represent advertiser and business needs, influence monetization product roadmaps, and translate technical capabilities into compelling market propositions

5. Drive global product launches for new advertising formats, measurement solutions, and commerce features, coordinating cross-functional execution across sales, marketing science, brand, communications, and policy teams

6. Develop deep expertise in the competitive advertising landscape, including search, social, connected TV, and retail media, to inform differentiated positioning and strategic investment decisions

7. Lead market segmentation and opportunity analysis across advertiser verticals, business sizes, and geographies to prioritize go-to-market investments and drive advertiser adoption and retention

8. Serve as a senior voice of the advertiser and business community internally, synthesizing market signals, campaign performance data, and business feedback to shape Facebook's monetization strategy

9. Build and align a large cross-functional organization — spanning sales, marketing science, creative strategy, legal, and policy — around a coherent monetization narrative and integrated go-to-market agenda

10. Represent Facebook's monetization strategy with executive leadership, key advertiser partners, and industry stakeholders, communicating complex product and business strategies with clarity and conviction

Minimum Qualifications:

Minimum Qualifications:

1. 12+ years of experience in product marketing, go-to-market strategy, or related disciplines within advertising technology, digital media, or consumer internet platforms

2. Experience leading and scaling product marketing teams, including organizational design, hiring, and performance management across multi-layered teams

3. Track record of developing and executing go-to-market strategies for advertising, commerce, or monetization products at significant scale

4. Experience partnering with product management and engineering to influence roadmap prioritization and translate product capabilities into advertiser and market value propositions

5. Demonstrated ability to use data, market research, and advertiser insights to diagnose growth opportunities and drive measurable business outcomes across advertiser acquisition, adoption, and retention

Preferred Qualifications:

Preferred Qualifications:

1. Experience adhering to and implementing responsible, ethical AI practices in marketing contexts, including bias mitigation and quality review processes

2. Demonstrated ability to integrate AI tools to optimize workflows and drive measurable impact in marketing strategy, content development, or audience insights

3. Experience leading go-to-market efforts across global markets with an understanding of diverse advertiser ecosystems and regulatory environments

4. Familiarity with advertising measurement, attribution, and marketing science concepts as they relate to advertiser value and product positioning

5. MBA or equivalent advanced business education

6. Experience marketing advertising or commerce products across multiple formats and surfaces, such as video, native, social, or retail media

Public Compensation:

$232,000/year to $296,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].