Avanade Global Campaigns Lead

The Global Campaigns Lead translates Avanade’s go-to-market priorities into integrated market plays, demand journeys, digital experiences, and marketing programs that drive awareness, engagement, pipeline, and business growth.

Working closely with the Global GTM Marketing Lead and cross-functional marketing and sales teams, this role serves as the central orchestrator for global campaign activation. The Global Campaigns Lead will develop scalable campaign strategies and customer journeys that connect content, channels, digital experiences, demand generation, and sales activation while balancing global consistency with regional market needs.

The role also serves as the business product owner for campaign activation across Avanade’s digital marketing ecosystem, helping ensure campaigns and customer experiences are connected and consistent across digital and physical channels.

Key Responsibilities:

• Translate portfolio, growth, and go-to-market priorities into integrated market plays, global campaign strategies, demand programs, and activation plans.

• Define campaign objectives, target audiences, buyer journeys, demand motions, investment priorities, performance targets, and success measures.

• Design end-to-end campaign journeys that connect awareness, engagement, consideration, qualification, opportunity creation, and sales conversion.

• Lead the orchestration of global campaigns across Solutions Marketing, Brand & Communications, Regional Marketing, Digital, Demand Generation, Sales, Events, Alliances, and other specialist teams.

• Serve as the business product owner for campaign activation across Avanade’s digital marketing ecosystem, including Avanade.com and other priority demand-generation channels.

• Partner with digital, content, channel, web, and marketing operations teams to create connected customer experiences across web, paid media, email, social, events, partner channels, and sales activation.

• Develop scalable campaign frameworks, governance, toolkits, and activation models that enable global consistency while allowing appropriate regional customization.

• Partner with regional marketing leaders to drive campaign adoption, incorporate market insights, and improve activation across priority markets.

• Coordinate campaign delivery through shared services and specialist teams, establishing clear priorities, milestones, dependencies, governance, and accountability.

• Partner with demand generation, inside sales, sales, and marketing operations teams to align campaign activity with lead quality, pipeline, and commercial objectives.

• Monitor campaign performance across engagement, conversion, pipeline, revenue influence, digital experience, and marketing investment, using insights to continuously optimize performance.

• Evolve campaign strategies and operating models using AI, automation, analytics, personalization, and emerging marketing technologies.

• Establish repeatable campaign processes and best practices that improve quality, consistency, speed to market, and scalability across the global marketing organization.

Basic Qualifications

• Minimum 8 years of experience in developing and leading integrated B2B marketing campaigns, demand generation programs, or go-to-market activation strategies

Preferred Qualifications

• Experience developing audience strategies, buyer journeys, demand programs, and multi-channel campaign plans.

• Experience leading complex, cross-functional marketing programs across digital, content, demand generation, sales, and/or regional marketing teams.

• Experience managing global or multi-market campaigns requiring coordination across regions, audiences, channels, or business units.

• Experience using campaign and marketing performance data to evaluate engagement, conversion, pipeline contribution, and/or business impact.

• Experience leading programs within a matrixed organization and delivering outcomes through cross-functional teams.

• Experience marketing technology, consulting, managed services, platforms, software, or other complex B2B offerings.

• Experience with account-based, buying-group, or signal-driven demand generation strategies.

• Experience developing integrated buyer journeys across web, paid media, email, social, events, partner marketing, and sales channels.

• Experience with digital marketing ecosystems, web experiences, marketing automation, Martech, and/or campaign technology.

• Experience managing global campaign operating models, governance, prioritization, and resource planning.

• Experience using AI, automation, personalization, analytics, and emerging technologies to improve marketing effectiveness.

• Experience developing scalable global programs that can be localized for different markets and audiences.

• Strong analytical skills with the ability to translate marketing performance insights into optimization and investment recommendations.

• Strong executive communication, stakeholder management, and influencing skills within a complex global organization.

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below.We anticipate this job posting will be posted until 11/21/2026.Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here:

U.S. Employee Benefits | Accenture (https://www.accenture.com/us-en/careers/local/benefits)

Role Location Annual Salary RangeCalifornia $132,500 to $271,000Colorado $132,500 to $234,100Connecticut $132,500 to $234,100District of Columbia $141,100 to $249,300Illinois $122,700 to $234,100Maine $112,900 to $199,500Maryland $132,500 to $234,100Massachusetts $132,500 to $249,300Minnesota $132,500 to $234,100New York $122,700 to $271,000New Jersey $141,100 to $271,000Ohio $122,700 to $216,800Virginia $122,700 to $249,300Washington $141,100 to $249,300

Requesting an Accommodation

Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.

If you would like to be considered for employment opportunities with Accenture and have accommodation needs such as for a disability or religious observance, please call us toll free at 1 (877) 889-9009 or send us an email or speak with your recruiter.

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.

For details, view a copy of the Accenture Equal Opportunity Statement (https://www.accenture.com/content/dam/accenture/final/accenture-com/document-4/Accenture-Equal-Opportunity-Statement.pdf#zoom=50)

Accenture is an EEO and Affirmative Action Employer of Veterans/Individuals with Disabilities.

Accenture is committed to providing veteran employment opportunities to our service men and women.

Other Employment Statements

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process. Further, at Accenture a criminal conviction history is not an absolute bar to employment.

The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.

California requires additional notifications for applicants and employees. If you are a California resident, live in or plan to work from Los Angeles County upon being hired for this position, please click here for additional important information.

Please read Accenture’s Recruiting and Hiring Statement for more information on how we process your data during the Recruiting and Hiring process.