Senior Director of Growth Marketing

Description What You'll Be Doing & Why It Matters

The MeshMesh team is building the next-generation mesh networking platform for Salesforce customers. As the Senior Director of Growth Marketing, you will own the strategy and execution for how MeshMesh acquires, converts, and expands customers, leading a team that drives pipeline and revenue across demand generation, lifecycle, product-led growth, and digital channels. You will champion agentic solution engineering, partnering with Solution Engineering and Product to use AI agents and AI coding tools to build interactive demos, prototypes, and proof-of-value experiences that become scalable growth assets for the funnel.

You will be accountable for pipeline, conversion, and efficient growth.

Core Responsibilities & Scope

• Define and own the growth marketing strategy, funnel, and targets across acquisition, conversion, and expansion.
• Lead, hire, coach, and develop a team of growth, demand generation, lifecycle, and marketing operations leaders.
• Partner with Solution Engineering to apply agentic solution engineering to growth, turning AI-built demos, prototypes, and proofs of value into self-serve experiences, campaigns, and sales enablement assets.
• Build agentic marketing workflows that use AI agents to automate campaign creation, personalization, testing, lead qualification, and performance analysis, with human-in-the-loop checkpoints.
• Drive a rigorous experimentation program across channels, messaging, and conversion paths.
• Partner with Sales, Product, Brand, Content, and Customer Success leaders to align on pipeline goals and the customer journey.
• Own the growth budget, forecasting, attribution, and reporting, and communicate results to executive leadership.
• Define and track metrics, including pipeline, CAC, conversion rates, and productivity gains from agentic workflows.
• Work through ambiguity and test new channels, formats, and growth models.

Minimum Requirements

• You have 12+ years of experience in growth, demand generation, or digital marketing, including 6+ years leading marketing teams.
• You have a proven track record of building and scaling growth programs that deliver pipeline and revenue in a B2B technology or SaaS business.
• You have hands-on experience with, or a strong interest in, agentic marketing and agentic solution engineering, and you coach your team to build with AI agents and AI coding tools.
• You are data-driven and expert in funnel metrics, attribution, experimentation, and marketing technology.
• You have strong executive communication and cross-functional leadership skills.
• You have a degree or equivalent relevant experience
• You are an agentic first product marketer using AI and automation.

Preferred Qualifications

• You have built or run agentic workflows (e.g., with Agentforce or similar AI agent tools) in a growth marketing context.
• You have experience with product-led growth and self-serve motions.
• You have experience partnering with Solution Engineering on demos and proof-of-value programs.
• You have excellent written communication skills.
• You can lead through influence across a complex organization.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records. In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.