Content and Web Strategist

Dubuque, IA, USA | Marketing and Communication | Full Time

At Clarke University, we look for individuals who lead from the heart and embrace our values of education, charity, justice, and freedom. By creating a community focused on care, we empower everyone at Clarke to do and be their best. We offer meaningful work, a safe and friendly work environment, and an outstanding benefits package. If you're looking for a place you can make a positive impact, we hope you'll consider Clarke!

The university is currently seeking a qualified individual to assume the role of Content and Web Strategist. Under the direction of the Director of Marketing and Communication, this position plays a key role in developing compelling institutional content and managing the University's public-facing website. The successful candidate will be an exceptional writer and storyteller with strong digital communication skills, an eye for detail, and a passion for collaborating with campus partners to showcase the people, programs, and experiences that make Clarke distinctive.

Primary Responsibilities

• Content Development and Storytelling: Develop, write, and edit engaging content for the University's website, publications, newsletters, marketing materials, and other communication channels. Identify and share compelling stories highlighting students, faculty, alumni, academic programs, and institutional achievements.

• Website Management: Oversee the University's public-facing website, ensuring content is accurate, accessible, engaging, and current. Collaborate with campus partners to maintain and improve website organization, navigation, usability, and overall effectiveness.

• Digital Content Optimization: Apply search engine optimization (SEO), digital accessibility, and website analytics best practices to strengthen the University's online visibility and improve audience engagement.

• Institutional Publications and Communications: Write and edit content for Clarke Magazine, recruitment materials, advancement communications, press releases, feature stories, and other institutional publications and announcements.

• Editorial Planning and Integrated Marketing: Develop and coordinate editorial calendars, content strategies, and messaging that support enrollment, fundraising, alumni engagement, and other University priorities. Collaborate with marketing colleagues to adapt content across print, digital, social media, and multimedia platforms.

• Campus Collaboration and Project Coordination: Partner with faculty, staff, and University leadership to identify communication opportunities, maintain consistent institutional messaging, and coordinate projects from concept through completion.

Required Qualifications

• Excellent writing, editing, proofreading, and storytelling skills, with the ability to create engaging content for diverse audiences.

• Experience working with website content management systems and digital publishing tools.

• Strong organizational, project management, and interpersonal skills, with exceptional attention to detail and the ability to manage competing priorities, collaborate effectively across departments, and produce high-quality communications.

• Bachelor's degree in communication, journalism, English, marketing, public relations, or a related field.

Preferred Qualifications

• Experience in higher education, nonprofit organizations, or other mission-driven environments.

• Experience developing editorial strategies, managing content calendars, and producing institutional publications or marketing communications.

• Knowledge of SEO, website analytics, digital accessibility, and website usability best practices.

• Familiarity with AP style, emerging digital communication trends, and AI-generated search technologies.

To apply for this position, please upload a resume online at http://clarke.applicantpool.com . Resume review will begin immediately and will continue until the position is filled.

Clarke University is committed to fostering a welcoming campus community that celebrates each person's unique contributions and promotes an inclusive learning environment. Accordingly, Clarke University does not discriminate against any employee or applicant for employment because of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, or genetic information.