Director, Franchise Strategy & Transformation

Position Title: Director, Franchise Transformation

Department: Franchise Leadership – MAP USA (Swire & Mainstream)

Reports To: VP, Franchise Leadership

Location: Bottler Territory

Position Overview

The Director, Franchise Transformation is a strategic transformation leader responsible for unlocking the next generation of competitive advantage across assigned bottler geographies.

This role goes beyond stewardship of current performance. It is focused on redefining how the system wins by diagnosing structural opportunities, designing future-state models, and leading high-impact transformation initiatives that materially shift performance versus current ways of working. The role will also lead key strategic projects as needed for the franchise.

Critically, the role serves as the bridge between enterprise strategy and in-market execution, ensuring that national transformation initiatives are effectively translated, embedded, adopted, and realized within local bottler markets.

Core mandate:

Identify, design, embed, and deliver transformations that fundamentally improve how the KO–bottler system operates and wins in-market and ensure their adoption and value realization at scale.

What You’ll Do for Us

1. Transformation Strategy and Opportunity Identification

Identify next-generation growth and capability opportunities across assigned territories

Diagnose structural performance gaps and define where to play and how to win shifts

Translate insights into a prioritized transformation roadmap

Quantify size of the prize and build clear, fact-based business cases

1. Design of Future-State Models

Lead the design of new operating models across critical domains, including route to market redesign, de-averaging and segmentation, and portfolio acceleration

Challenge existing paradigms and define best-in-class system approaches

Ensure alignment with enterprise priorities

1. End-to-End Transformation Delivery

Coordinate cross-functional collaboration to deliver transformation initiatives end-to-end

Drive from concept to pilot to scale with clear success criteria

Establish governance, milestones, and execution discipline

Remove barriers across KO and bottler organizations to ensure delivery at pace

1. Enterprise-to-Local Translation and Embedding

Act as the primary integrator of national transformation initiatives within assigned geographies

Translate enterprise strategies into clear, actionable plans tailored to local market realities

Ensure initiatives are understood, embedded, and operationalized

Partner with bottler leadership to adapt execution while maintaining strategic integrity

Establish feedback loops to refine enterprise strategies based on in-market learning

1. Transformation Adoption and Realization

Own adoption and realization of transformation initiatives, not just deployment

Define and track adoption KPIs such as routine integration, usage rates, and capability activation

Define and track value realization KPIs such as incremental volume, share growth, revenue quality, and productivity gains

Ensure initiatives deliver measurable business impact versus business case

Drive corrective action where adoption lags

Institutionalize successful changes into standard ways of working

1. Bottler and System Leadership

Act as a strategic transformation partner to bottler leadership

Influence and align stakeholders across bottler teams and KO functions

Drive behavioral and organizational change across the system

1. Capability Building and Replication

Codify successful transformations into scalable playbooks

Enable replication across markets and bottlers

Build system capabilities in segmentation, data-driven decision making, and execution routines

Contribute to a repeatable transformation engine for MAP USA

Key Deliverables

Transformation roadmaps with quantified value creation

Pilot programs with clear success metrics

Redesigned strategies across RTM, segmentation, and portfolio

Execution playbooks and replication frameworks

Demonstrated impact on volume, share, revenue quality, and efficiency

Requirements & Qualifications

10+ years in franchise operations, commercial strategy, or transformation roles

Proven track record of leading large-scale transformation initiatives

Experience working within or alongside franchise systems

Capabilities

Strategic problem solving

Transformation leadership

Commercial acumen

Influence without authority

Adoption and realization focus

Leadership Expectations

Challenges legacy ways of working

Owns outcomes end-to-end

Balances strategy and execution

Drives speed, focus, and accountability

Acts as a force multiplier across the system

What We’ll Do for You

• Enable you to lead complex system initiatives that reshape how Coca‑Cola competes in market and builds future growth capabilities across our bottling partners.

• Provide scope to apply transformation leadership that bridges strategic thinking and market execution within a collaborative, growth-oriented environment.

• Offer opportunities to build and enhance system capabilities that make our franchise network more agile, data-enabled, and efficient.

• Support your development as a transformation leader through exposure to regional and enterprise-level challenges that strengthen long-term business readiness.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.