Product Marketing Lead
New York, NYJobPosted todayStill listed today
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At a glance
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Job overview
Corridor is hiring its first product marketer to help an AI-native employee benefits brokerage explain and sell its service. The role works with founders, advisors, and the growth team to identify target businesses, shape positioning and offers, build marketing and sales assets, launch tests, and measure client acquisition. The company says benefits or insurance experience is not needed and that it will teach the industry.
Skills & qualifications
Skills
Qualifications
Full job description
About Corridor Corridor is an AI-native employee benefits brokerage. We help employers pick, buy and run their benefits. Our AI takes care of the paperwork that eats up most of a broker's week, so our advisors can spend that time with clients. We started in 2026 and are backed by Bain Capital Ventures.
About the Role We're hiring our first product marketer. What we sell is a service. Each client gets a named advisor who answers their questions, helps design the right plan, and handles the follow-up when someone joins, leaves or has a problem with a claim. Almost every broker says they give good service, so we need to show it in a way a busy owner actually believes, and give them a reason to talk to us now. You'll work with our founders, advisors and growth team to figure out who we should be talking to, what we say to them and what we offer. Then you'll build the pages, decks and scripts that carry that message, and find out whether they work.
What You'll Do
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Spend a lot of time with customers. Join sales calls, go through call recordings, and talk to the clients we won and the prospects who went elsewhere.
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Decide which types of businesses we focus on and what usually prompts them to look for a new broker.
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Write the positioning for each of those groups, including how we compare to whatever else they'd do.
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Work with our advisors and product team on the offer: what service and technology a new client gets, and how we package it.
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Build the assets yourself. That means landing pages, sales decks, email copy, case studies and the talk track for an advisor's first call.
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Launch new offers with our marketing and partnerships teams, and choose where to test them.
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Track how many clients your work brings in, and change course when something isn't landing.
What We're Looking For
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You have 3+ years in product marketing or growth at a startup, ideally selling to small businesses. We'll want to hear about a launch you ran and what happened to the numbers afterward.
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You enjoy talking to customers and can tell what's really bothering them.
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You write well and quickly.
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You'd rather build a first version yourself than wait for design or engineering, and you already use AI tools in your day-to-day work.
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You're comfortable with numbers. You can set up a simple test and read the results.
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You're OK with priorities changing every few weeks. We're early, and that's how it is right now.
No benefits or insurance experience needed. We'll teach you the industry.
How this job compares
Set against the 2,830 open Product Marketing jobs on Olive Jobs, counted November 7, 2026.
- Pay
- This postingNot listed
- New York median$150–206K/yr260 salary ranges
- US median$28–41/hr49 hourly ranges
- Openings
- Olive Jobs lists 330 open Product Marketing jobs in New York and 2,830 across the US. 11% of them nationwide are listed as remote or flexible.
- Experience
- This posting asks for at least 3 years of experience — less than three in four Product Marketing postings that state a minimum ask for (median 6 years, across 2,423 postings).
- Education
- 728 of the 2,830 open Product Marketing jobs (26%) ask for a bachelor's degree or higher.
Counted across the open, public US postings on Olive Jobs on November 7, 2026. Pay medians are the middle values of the low ends and of the high ends of postings that list both ends of a range in the same cadence (a yearly salary or an hourly rate); a range's midpoint is halfway between its ends. Pay and experience figures resting on fewer than 20 postings are left out.
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