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STRATEGIC OUTREACH DIRECTOR

Bureau of Naval Personnel

Annapolis, MDFull-time$122–158K/yrPosted today

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At a glance

Compensation
$122–158K/yr
Location
Annapolis, MD
Schedule
Full-time
Work Authorization
Not specified

Olive lists jobs from US employers, including remote roles you can work from the United States.

Job overview

The Strategic Outreach Director serves in the Office of Admissions at the Naval Academy. The role leads a national marketing strategy to raise awareness of the Academy, manages a program to recruit and admit talented young adults, and engages a broad range of government, community, and private-sector stakeholders. It also oversees a $2 million budget, a permanent team of eight, and day-to-day program operations.

Skills & qualifications

RequiredNice to have

Skills

Post-Secondary AdmissionsRecruitmentEvent PlanningEvent Budget ManagementVenue CoordinationCollege Admissions MarketingStakeholder CommunicationsNegotiationCustomer ServiceAdministration and ManagementAccountabilityEvent Planning and CoordinationInfluencingOral Communication

Qualifications

1+ Year Specialized Experience

Benefits

Relocation Assistance

Full job description

Summary

You will serve as a STRATEGIC OUTREACH DIRECTOR in the Office of Admissions at the NAVAL ACADEMY.

Duties

  • You will conceptualize, formulate, and execute a national marketing strategy to effect awareness of the Naval Academy in homes and schools across America.
  • You will manage a program that identifies, attracts, recruits, and ultimately admits talented young adults to the Naval Academy.
  • You will interface with congressional representatives and government leaders, board members, corporate sponsors, distinguished alumni, philanthropists, and citizens.
  • You will manage a $2M budget, a permanent team of 8 personnel, and ensure day-to-day operations related to the program get executed on time, on target, and on or under budget.

Qualifications

Your resume must demonstrate at least one year of specialized experience at or equivalent to the GS-12 grade level or pay band in the Federal service or equivalent experience in the private or public sector. Specialized experience must demonstrate the following: 1) performing post-secondary school admissions tasks including recruitment through school visits, college fairs, town halls, and other venues. 2) planning events cradle to grave: managing event budget, coordinating venues, and ensuring proper materials and manpower are present to support the event.3) Developing and executing recruitment, enrollment for college admissions marketing. and 4) Managing stakeholder communications, navigating competing interests, and supporting high-visibility initiatives involving one or more internal and external stakeholders. Additional qualification information can be found from the following Office of Personnel Management web site: https://www.opm.gov/policy-data-oversight/classification-qualifications/general-schedule-qualification-standards/#url=List-by-Occupational-Series OR https://www.opm.gov/policy-data-oversight/classification-qualifications/general-schedule-qualification-standards/0300/miscellaneous-administration-and-program-series-0301/ Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., professional, philanthropic, religious, spiritual, community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment.

How You Will Be Evaluated

In order to qualify for this position, your resume must provide sufficient experience and/or education, knowledge, skills, and abilities to perform the duties of the specific position for which you are being considered. Your resume is the key means we have for evaluating your skills, knowledge, and abilities as they relate to this position. Therefore, we encourage you to be clear and specific when describing your experience. When the application process is complete, we will review your resume to ensure you meet the hiring eligibility and qualification requirements listed in this announcement. You will be rated based on the information provided in your resume and application package, along with your supporting documentation to determine your ability to demonstrate the following competencies: CUSTOMER SERVICE ADMINISTRATION AND MANAGEMENT ACCOUNTABILITY EVENT PLANNING AND COORDINATION INFLUENCING/ NEGOTIATING ORAL COMMUNICATION This recruitment will utilize the following technical assessment tools: USA Hire, Structured Interview. You should list any relevant performance appraisals and incentive awards in your resume as that information may be taken into consideration during the selection process. If selected, you may be required to provide supporting documentation. Please follow all instructions carefully. Errors or omissions may affect your rating or consideration for employment. All eligibility, qualifications, and time-in-grade requirements must be met by the closing date of this announcement. Other Information

This position is covered by the Department of Defense Priority Placement Program. This position is subject to work an uncommon tour, including nights, weekends, and holidays to meet mission requirements. Overtime or night differential pay and/or unusual duty hours may be required. Certain incentives (such as Recruitment, Relocation or Student Loan Repayment) may be authorized to eligible selectees. Additional vacancies may be filled by this announcement. A tentative offer of employment will be rescinded if the selectee fails to meet the pre-employment requirements, including failure to report to any of the scheduled appointments. During the application process you will have the ability to opt-in to make your resume available to hiring managers in the agency who have similar positions in the local commuting area. Depending on the hiring organization and the position being filled, job requirements (e.g., security clearance, travel, drug testing, financial disclosure filing, bargaining unit status, etc.) may vary. Other hiring managers filling similar positions may offer relocation expense reimbursement and/or may offer recruitment incentives for new employees, depending on funding availability and in accordance with policy. If you opt-in and are referred on a certificate, your resume will be available to other hiring managers for 180-days from the date the job announcement closes. Opting in does not impact your application for this announcement, nor does it guarantee further consideration for additional positions. Federal annuitant information: The selection of an annuitant is subject to the Department of Defense and Department of the Navy policy on the employment of annuitants. Policy information may be found at: http://www.secnav.navy.mil/donhr/Documents/CivilianJobs/FedCivAnnuitants.pdf PPP applicants will be placed at the FPL, if determined Well Qualified (WQ). To receive priority consideration, the FPL must be the same grade level or equivalent of the retained grade or the grade held immediately prior to separation. ICTAP Applicants: To be considered well-qualified and exercise selection priority as an ICTAP candidate, displaced Federal employees must satisfy all qualification requirements for the position and receive a rating in the highly qualified category (score 85) or higher. ICTAP candidates must provide copies of all of the following documentation at the time of application: 1) agency notice; 2) most recent performance appraisal; and 3) most recent SF-50 or notification of personnel action that includes position, grade level, and duty location. Applicants who do not provide this documentation will not receive consideration as an ICTAP candidate. For more information about ICTAP eligibility please review the following link: https://www.usajobs.gov/Help/working-in-government/unique-hiring-paths/federal-employees/career-transition/ Military Spouse Preference applicants will be placed at the highest grade for which they have applied and are determined Best Qualified (BQ). A BQ military spouse possesses knowledge, skills, abilities, and competencies comparable to others who meet the competitive referral criteria for the specific position.

How this job compares

Set against the 6,556 open Marketing jobs on Olive Jobs, counted November 5, 2026.

Pay
  • This posting$122–158K/yr
  • Maryland median$75–118K/yr50 salary ranges
  • US median$115–172K/yr3,386 salary ranges

This range's midpoint, $140K, is 46% above the Maryland median midpoint ($96K) — in the middle half of Marketing salary ranges in Maryland.

Openings
Olive Jobs lists 72 open Marketing jobs in Maryland and 6,556 across the US. 7% of them nationwide are listed as remote or flexible.
Hiring the most in Maryland
Experience
This posting asks for at least 1 year of experience — less than three in four Marketing postings that state a minimum ask for (median 5 years, across 4,125 postings).
Education
2,079 of the 6,556 open Marketing jobs (32%) ask for a bachelor's degree or higher.

Counted across the open, public US postings on Olive Jobs on November 5, 2026. Pay medians are the middle values of the low ends and of the high ends of postings that list both ends of a range in the same cadence (a yearly salary or an hourly rate); a range's midpoint is halfway between its ends. Pay and experience figures resting on fewer than 20 postings are left out.

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