Marketing and Communications Manager

[]{#docs-internal-guid-76f2c091-7fff-d4f9-e6e0-37a7197f5a23} Position Overview The Marketing and Communications Manager supports the overall goals and plans of the DSCI Office of Communications to advance awareness of and participation in the State's service programs including Maryland Corps/Service Year Option and AmeriCorps Maryland. [ ]{#docs-internal-guid-76f2c091-7fff-d4f9-e6e0-37a7197f5a23} In close coordination with the Director of Communications and the Digital Media Manager, this role drives brand awareness through a variety of strategies and channels including, but not limited to, marketing campaigns, digital and out of home advertising campaigns, and events. [ ]{#docs-internal-guid-76f2c091-7fff-d4f9-e6e0-37a7197f5a23} DUTIES AND RESPONSIBILITIES Asset Collection + Production Manages the Departments process for identifying, gathering, and documenting stories from MC/SYO Members, alumni, host sites, and partners for use by DSCI. [ ]{#docs-internal-guid-76f2c091-7fff-d4f9-e6e0-37a7197f5a23} Coordinates asset collection process to ensure proper protocols are followed and notifications are shared both internally and externally with staff, Members, Host Site Partners, and others as appropriate. [ ]{#docs-internal-guid-76f2c091-7fff-d4f9-e6e0-37a7197f5a23} Conducts interviews, collects quotes, photos, and consent/release forms, and verifies facts with members and partner organizations. Maintains an organized, searchable story bank tagged by program, county, and theme, and responds to the Governors Office requests for story candidates on deadline. [ ]{#docs-internal-guid-76f2c091-7fff-d4f9-e6e0-37a7197f5a23} Research and Synthesize Information Researches and synthesizes data and information related to the Maryland Corps/Service Year Option program, partner organizations, and community members. [ ]{#docs-internal-guid-76f2c091-7fff-d4f9-e6e0-37a7197f5a23} Uses data, information and analysis of news and trends to inform high-quality, well executed communications products including, but not limited to: background briefs, fact sheets, and talking-points. [ ]{#docs-internal-guid-76f2c091-7fff-d4f9-e6e0-37a7197f5a23} Tracks program metrics and media coverage to develop communications and marketing strategies that are timely, well-thought out, and aligned with organizational mission, vision, values, and priorities. [ ]{#docs-internal-guid-76f2c091-7fff-d4f9-e6e0-37a7197f5a23} Event planning and execution Supports the end-to-end coordination of logistics for DSCI events, including roundtables, launches, commencement, convenings, and press events. [ ]{#docs-internal-guid-76f2c091-7fff-d4f9-e6e0-37a7197f5a23} Manages venues, vendors, run-of-show, registration, and on-site operations in partnership with colleagues from across the agency. [ ]{#docs-internal-guid-76f2c091-7fff-d4f9-e6e0-37a7197f5a23} Marketing and Advertising Collateral and Campaigns Develops robust marketing campaigns to raise awareness about the Maryland Corps/Service Year Option program, Americorps Maryland, and initiatives handled by the Department of Service and Civic Innovation. [ ]{#docs-internal-guid-76f2c091-7fff-d4f9-e6e0-37a7197f5a23} Coordinates with DSCI's Marketing Agency of Record, the Maryland State Ad Agency, to develop, deploy and revise advertising campaigns to include out of home advertising, digital media, and other forms of marketing collateral. [ ]{#docs-internal-guid-76f2c091-7fff-d4f9-e6e0-37a7197f5a23} Develops organic internal and external marketing campaigns to raise awareness about agency initiatives and priorities. [ ]{#docs-internal-guid-76f2c091-7fff-d4f9-e6e0-37a7197f5a23} Creates a comprehensive email marketing strategy to regularly engage the audiences and stakeholders of DSCI. [ ]{#docs-internal-guid-76f2c091-7fff-d4f9-e6e0-37a7197f5a23} Completes other duties as assigned as related to DSCIs mission and programs Supports department-wide initiatives, including recruitment and outreach activities and public information requests. [ ]{#docs-internal-guid-76f2c091-7fff-d4f9-e6e0-37a7197f5a23} Supports media outreach and engagement, especially leading up to and during agency-wide events. [ ]{#docs-internal-guid-76f2c091-7fff-d4f9-e6e0-37a7197f5a23} Engages with external vendors, contractors, and others to execute on Office of Communications priorities, as necessary.