Senior Vice President, Retail Media

Company description

Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at https://www.marsunited.com/.

Overview

We’re looking for a Senior Vice President (SVP), Retail Media to lead our Retail Media practice and serve as the senior media leader for a large portfolio of our key clients, reporting directly to the CEO. This role is ideal for a dynamic leader with deep expertise in retail media strategy, operations, and innovation. As an extension of each client’s team, the SVP, Retail Media will shape the future of their media investments, ensuring strategic alignment with broader digital commerce goals, driving successful execution, and fostering seamless collaboration across teams and partners.

PRIMARY RESPONSIBILITIES:

• Practice Leadership: Lead the Retail Media practice and the strategists, planners, and buyers who deliver its work, setting the standard for planning, measurement, and execution and holding the team accountable for operational excellence.

• Executive Advisory: Serve as a trusted advisor to senior client and agency leaders on retail media and commerce strategy, investment priorities, and the ecommerce and business outcomes they are driving.

• Strategy Ownership: Be accountable for retail media and commerce strategies across a large portfolio of clients, ensuring a consistent point of view, rigorous planning, and alignment with each client’s growth and performance goals.

• Retail Media Investment Leadership: Guide investment decisions across leading retail media partners, connecting channel mix, GMV, customer acquisition, and retailer objectives to measurable business results.

• Client Growth: Grow the client portfolio by deepening wallet share, expanding into new scopes of work, and strengthening senior relationships that support long-term retention.

• Measurement and Performance: Champion the use of data, incrementality, and test-and-learn roadmaps to inform targeting and investment decisions and to produce clear, decisive recommendations.

• Cross-Functional Partnership: Partner with account, activation, measurement, and sales teams, as well as client brand teams and interagency partners, to deliver integrated commerce media solutions that complement existing ownership rather than duplicate it.

• Talent Coaching and Development: Coach, mentor, and develop practice talent, raising the standard of strategic thinking, craft, and client leadership across the team.

• Pitch and Urgent Client Support: Lead or support new business pitches and respond quickly to urgent client situations, bringing senior judgment, clear recommendations, and calm execution under pressure.

• Market Intelligence: Stay current on Amazon, Walmart, Instacart and the broader retail media landscape, and explain what market and product changes mean for each client’s strategy, investments, and opportunities.

SKILLSETS REQUIRED:

• 15+ years of senior retail media or commerce media leadership, with agency experience required. A combination of agency, retail media network, platform, or CPG brand experience is highly valued.

• Deep, current expertise in Amazon Ads, Walmart Connect, and Instacart, with a strong understanding of each platform’s capabilities, product evolution, and practical execution requirements. Working knowledge of other major retail media networks, supported by a strong grounding in how retail media connects to broader digital, social, and traditional media planning.

• Proven track record of leading a multidisciplinary team of strategists, digital shelf specialists, and activation and measurement partners. Experience driving innovation in measurement, incrementality, and test-and-learn approaches to achieve client growth goals.

• Self-starter with a strong sense of accountability and a drive to improve and grow the business. Comfortable building new offerings, expanding client scopes of work, and winning new business.

• Inspiring leader who develops talent and delivers top performance from the team every day. Able to advise and influence C-suite clients, senior agency leaders, and retail partners with clear, decisive recommendations.

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

Paid Family Care for parents and caregivers for 12 weeks or more

Monetary assistance and support for Adoption, Surrogacy and Fertility

Monetary assistance and support for pet adoption

Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

Tuition Assistance

Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

Matching Gifts programs

Flexible working arrangements

‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits.

Mars United℠ Commerce is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected] .

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $180,215.00 - USD $299,637.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2027.