Associate Director, Paid Social Acquisition

ABOUT THRIVE MARKET Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy, and sustainable products at member-only prices, while matching every paid membership with a free one for someone in need. Every day, we leverage innovative technology and member-first thinking to help our over 1,700,000+ members find better products, support better brands, and build a better world in the process. We are also a Certified B Corporation, a Public Benefit Corporation, and a Climate Neutral Certified company.

Join us as we bring healthy and sustainable living to millions of Americans in the years to come. THE ROLE Thrive Market is on a mission to make healthy and sustainable living easy and affordable for everyone. As we enter our next phase of growth, acquisition marketing is a major focus, and paid social plays a critical role in driving new member growth. We’re hiring an Associate Director, Paid Social Acquisition to own and scale our paid social program, with Meta and TikTok as core channels and Pinterest, Snapchat, and emerging platforms as additional growth levers. This person will set cross-platform strategy, allocate budget against incremental returns, build the signal and measurement foundation that powers platform optimization, and lead experimentation that turns insight into sustained member growth. This is a strong fit for someone who combines deep hands-on platform expertise with analytical rigor and sound marketing judgment, enjoys operating with autonomy, and can lead people, partners, and cross-functional teams. This role reports to the Senior Director of Member Growth. Responsibilities

• Own paid social acquisition strategy and performance, with Meta and TikTok as core channels, and grow Pinterest, Snapchat, and emerging platforms.
• Allocate and reallocate multi-million-dollar budgets across platforms based on marginal and incremental returns, not platform-reported performance alone. Own forecasting, pacing, and planning.
• Lead signal engineering: Conversions API and server-side tracking, event match quality, deduplication, backend and offline conversion events, value-based and predicted-LTV optimization, and first-party audience strategy.
• Partner with Analytics and Engineering to build reliable conversion signals, reconcile platform, attribution, and backend data, and improve data quality across platforms.
• Design and run incrementality measurement, including platform conversion lift studies, geo holdouts, and MMM inputs, and use results to guide investment decisions.
• Set testing priorities and lead experimentation across audiences, creative, formats, bidding strategies, and account structure.
• Build and run a structured creative testing program across studio, UGC, creators, and partnership ads, including AI-assisted creative production. Write briefs and influence creative direction.
• Manage and develop one direct report, and hold agency and platform partners accountable for strategy, execution, and results.
• Analyze performance and creative data to identify drivers, risks, and growth opportunities, and translate insights into clear recommendations.
• Monitor platform changes, privacy and signal shifts, industry trends, and competitive dynamics, and apply them to strategy.
• Communicate performance, learnings, trade-offs, and investment recommendations clearly to senior leadership and cross-functional partners.

Qualifications

• 7+ years in performance or growth marketing, with deep expertise in paid social.
• Expert-level, hands-on experience managing and scaling Meta campaigns, including account structure, Advantage+, bidding, and creative testing at scale.
• Expert-level, hands-on experience managing and scaling TikTok, including Smart+ and Spark Ads, creator and native creative, and the TikTok Events API.
• Proven experience with Pinterest and allocating multi-million-dollar budgets across platforms. Snapchat, Reddit, and Google experience a plus.
• High proficiency in signal engineering: Conversions API, server-side tracking, event match quality, offline and backend conversion integration, and value-based bidding.
• Experience designing and interpreting incrementality tests (conversion lift, geo holdouts) and working with MMM and multi-touch attribution.
• Track record of leading structured creative testing programs and influencing creative direction.
• Experience managing and developing direct reports, and managing agency or platform partners.
• Strong analytical skills, with the ability to translate complex data into clear, actionable recommendations.
• Experience in subscription or e-commerce businesses. Health, grocery, or wellness experience is a plus.
• Clear, influential communicator who can articulate performance drivers, trade-offs, and recommendations to executives.
• Comfortable operating with ambiguity and taking ownership in a fast-paced environment.
• Bachelor’s degree or equivalent relevant experience.

BELONG TO A BETTER COMPANY

• Comprehensive health benefits (medical, dental, vision, life and disability)
• Competitive salary (DOE) + equity
• 401k plan
• 9 Observed Holidays
• Flexible Paid Time Off
• Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences
• Ability to work in our beautiful office in Playa Vista
• Free Thrive Market membership with exclusive employee discount
• Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform

We're a community of more than 1 Million + members who are united by a singular belief: It should be easy to find better products, support better brands, make better choices, and build a better world in the process.

At Thrive Market, we believe in building a diverse, inclusive, and authentic culture. If you are excited about this role along with our mission and values, we encourage you to apply.

Thrive Market is an EEO/Veterans/Disabled/LGBTQ employer

At Thrive Market, our goal is to be a diverse and inclusive workplace that is representative, at all job levels, of the members we serve and the communities we operate in. We’re proud to be an inclusive company and an Equal Opportunity Employer and we prohibit discrimination and harassment of any kind. We believe that diversity and inclusion among our teammates is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. If you’re thinking about joining our team, we expect that you would agree!

Employment with Thrive Market requires that employees be based in the United States. This is a condition of employment and must be maintained throughout the duration of employment.

If you need assistance or accommodation due to a disability, please email us at [email protected] and we’ll be happy to assist you.

Ensure your Thrive Market job offer is legitimate and don't fall victim to fraud. Thrive Market never seeks payment from job applicants. Thrive Market recruiters will only reach out to applicants from an @thrivemarket.com email address. For added security, where possible, apply through our company website at www.thrivemarket.com. © Thrive Market 2026 All rights reserved. JOB INFORMATION

• Compensation may vary depending on several factors, including a candidate’s qualifications, skills, competencies and experience, and geographic location.
• Total Compensation includes Base Salary, Stock Options, Health & Wellness Benefits, Flexible PTO, and more!
• This position requires traveling to our HQ office in Los Angeles, California, twice a year for all-company summits; once in the summer and once in the winter.