Sr. Brand Manager

Description We are looking for an experienced Sr. Brand Manager to shape and elevate our brand presence in Doral, Florida. This role will guide brand positioning, lead high-impact marketing initiatives, and ensure every customer touchpoint reflects a clear and compelling story. The ideal candidate brings strong creative judgment, digital marketing expertise, and a data-informed approach to growing audience engagement and commercial performance.

Responsibilities:

• Define and advance the brand’s voice, market position, and messaging framework to support business goals and connect with key consumer audiences.

• Direct the development and rollout of cross-channel marketing efforts, including product introductions and promotional campaigns across social, paid, ecommerce, and digital channels.

• Lead organic social media strategy for platforms such as Instagram, TikTok, Facebook, and YouTube, with a focus on increasing visibility, interaction, and measurable outcomes.

• Drive social commerce expansion by identifying opportunities across TikTok Shop, Amazon, and emerging platforms, while managing influencer collaborations, affiliate relationships, and live-selling activations.

• Supervise and coach internal creative talent and external partners, ensuring high-quality execution across copy, design, and content production.

• Partner with performance and lifecycle marketing teams to test, refine, and improve creative assets using insights tied to acquisition, conversion, retention, and revenue.

• Build and improve operational processes for creative development, editorial planning, content production, and approvals to maintain consistency and speed.

• Analyze audience trends and customer segments to uncover growth opportunities and create culturally relevant campaigns for diverse markets. Requirements • At least 5 years of experience in brand marketing, creative strategy, content development, or growth-focused marketing within ecommerce, consumer products, health and wellness, or related sectors.

• Demonstrated success building integrated campaigns and brand initiatives that produce measurable business impact.

• Strong knowledge of organic social media, content planning, brand storytelling, and digital marketing strategy.

• Experience leading creative professionals and coordinating work across designers, writers, content creators, and agency partners.

• Working familiarity with social commerce channels, influencer partnerships, affiliate marketing, and online marketplaces such as Amazon and TikTok Shop.

• Solid understanding of campaign measurement, performance marketing concepts, and creative optimization based on analytics.

• Excellent organizational skills with the ability to manage multiple priorities in a fast-moving environment.

• Fluency in both English and Spanish, along with a strong understanding of the U.S. Hispanic consumer audience. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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