Credit Card Acquisitions Strategy Manager

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

Overview

The Credit Card Acquisitions Strategy Manager will partner with a strategic co-brand partner to develop and execute customer acquisition strategies across bank and partner channels. This role blends product strategy, analytics, partner management, and operational execution to drive acquisition growth, improve customer experience, and achieve financial objectives.

Key Responsibilities

• Use customer, partner, and internal performance data to develop acquisition targeting strategies that support product growth, customer needs, and profitability goals.

• Evaluate acquisition performance and identify opportunities to increase customer engagement, improve conversion rates, optimize margins, and drive growth.

• Partner with internal teams and the co-brand partner to deliver a seamless customer experience across acquisition and servicing touchpoints.

• Analyze monthly acquisition results, identify trends and performance drivers, and provide insights and executive-level reporting to leadership.

• Develop business cases and financial models to support strategic initiatives, investment decisions, and roadmap prioritization.

• Lead the implementation of product enhancements, acquisition initiatives, and operational improvements while ensuring compliance with regulatory requirements and internal controls.

• Collaborate with Marketing, Technology, Operations, Experience Design, Fraud, Compliance, Legal, Finance, and partner teams to execute acquisition strategies and go-to-market initiatives.

• Serve as a key relationship manager with the co-brand partner, aligning acquisition efforts with shared business goals and customer outcomes.

Basic Qualifications

• Bachelor’s degree and 8 years of relevant experience or HS diploma/GED and 10-12 years of experience.

Preferred Qualifications

• Experience using data and analytics to drive business decisions and measure performance.

• Experience in product management, customer acquisition, credit cards, or a related financial services environment.

• Experience managing product profitability, P&L performance, or financial results.

• Experience developing product strategies and executing business plans.

• Strong analytical and problem-solving skills with a track record of using data to drive decisions and optimize performance.

• Experience translating customer insights and research into actionable business strategies.

• Experience building business cases and financial models.

• Strong customer-focused mindset with the ability to improve experiences across multiple touchpoints.

• Understanding of technology platforms, system integrations, and modernization initiatives.

• Experience navigating risk, compliance, and regulatory requirements within a product environment.

• Strong cross-functional leadership and stakeholder management skills.

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants (https://careers.usbank.com/global/en/disability-accommodations-for-applicants) .

Benefits:

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:

• Healthcare (medical, dental, vision)

• Basic term and optional term life insurance

• Short-term and long-term disability

• Pregnancy disability and parental leave

• 401(k) and employer-funded retirement plan

• Paid vacation (from two to five weeks depending on salary grade and tenure)

• Up to 11 paid holiday opportunities

• Adoption assistance

• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

Review our full benefits available by employment status here (https://careers.usbank.com/global/en/benefits/us) .

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program (https://careers.usbank.com/verification-of-eligibility-for-employment) .

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $140,040.00 - 171,160.00

U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.

Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.

Posting may be closed earlier due to high volume of applicants.