Recreation Director

Recreation Director Regular Full-Time Headquarters, Tuscaloosa, AL, US 28 days agoRequisition ID: 1127 Apply Recreation Director The Recreation Director provides tactical leadership and oversight for the Recreation Group. This position is an integral part of the Forest Resources leadership team providing strategic vision while representing the Recreation business by addressing internal processes and external opportunities. The position is accountable for achieving desired outcomes and profit levels while protecting and growing the companys outdoor recreation business. This role leads recreation strategy, financial performance, customer and market development, organizational capability, risk management, and cross-functional alignment across Forest Resources, Real Estate, Corporate Communications, IT, Legal, and external stakeholders. Key Responsibilities and Outcomes: Area 1: Strategic, Financial and Organizational Leadership Outcome: Recreation business goals, financial performance, and organizational priorities are clear, measurable, and aligned with Forest Resources objectives. - Provide strategic direction and tactical guidance for the Recreation Group, including Lodge, WWS lease management, business development, systems/process management, and wildlife services. - Lead annual business planning, budgeting, forecasting, financial reporting, and performance analysis for recreation operations. - Establish priorities, decision rights, accountability, and resource allocation across direct and indirect recreation leadership roles. - Present key performance results, risks, and recommendations to Forest Resources leadership and other executive stakeholders. Area 2: Business Growth, Markets and Customer Development Outcome: Recreation revenue growth of $1mm by 2030 is supported by disciplined market development, pricing, customer acquisition, and external lease opportunities. - Lead efforts to maximize recreational value from company-owned properties and expand external lease management opportunities. - Guide business acquisition, prospecting, pricing, packaging, and partnership development for hunting leases, lodge offerings, and other recreation-related opportunities. - Oversee customer engagement strategy, including CRM optimization, lead routing, customer records, communication improvements, reputation management, and digital marketing support. - Build and maintain relationships with landowners, customers, industry groups, agencies, NGOs, and other partners that may strengthen the recreation business. Area 3: Operations, Systems, Process and Risk Governance Outcome: Recreation systems, workflows, compliance expectations, and administrative infrastructure are reliable, scalable, and consistently executed. - Ensure the Recreation Group has effective systems, SOPs, workflows, data standards, dashboards, and reporting processes to support consistent execution and growth. - Provide oversight and direction to the Recreation Systems and Process Manager as it pertains to CRM, lease management platforms, contract administration, customer records, social media workflows, and related digital tools. - Maintain management focus on compliance with company policies, lease terms, access requirements, hunting and wildlife regulations, safety expectations, and escalation pathways. - Champion continuous improvement and GrowEx opportunities that improve efficiency, reduce risk, strengthen customer service, or enhance profitability. Area 4: Lodge, Lease and Wildlife Program Leadership []{style="color: #001d35; font-siz "}