Marketing Specialist
Rochester, NYJobSeen todaySeen in employer's feed today
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At a glance
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Requirements
Credentials this posting asks for.
Job overview
The Marketing Specialist supports the development and execution of campaigns across digital and traditional channels to increase brand awareness, generate leads, and support business growth. The role creates content, monitors campaign performance, supports brand management and market research, and collaborates with sales, internal teams, and external partners.
Skills & qualifications
Skills
Qualifications
Benefits
Full job description
Description
The Marketing Specialist supports the development and execution of marketing campaigns designed to increase brand awareness, generate leads, and support business growth. This role works across digital and traditional channels, helps create content, monitors campaign performance, and collaborates with internal teams and external partners.
Key Responsibilities
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Plan, execute, and optimize marketing campaigns across email, web, social media, paid advertising, and events.
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Create and coordinate marketing content, including blog posts, email copy, social media posts, presentations, and promotional materials.
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Track, analyze, and report on campaign performance using marketing and web analytics tools.
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Support brand management efforts and ensure consistency across all marketing materials.
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Conduct market research to identify customer trends, competitor activity, and growth opportunities.
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Partner with sales and other departments to align marketing initiatives with business goals.
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Help manage the content calendar and campaign timelines.
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Coordinate with designers, vendors, agencies, and other stakeholders as needed.
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Assist with lead generation and nurturing activities.
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Maintain marketing databases, contact lists, and campaign records.
Requirements
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Bachelor’s degree in Marketing, Communications, Business, or a related field.
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2+ years of marketing experience preferred.
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Strong written and verbal communication skills.
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Experience with digital marketing channels and campaign execution.
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Familiarity with social media platforms, email marketing tools, and content management systems.
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Analytical mindset with the ability to interpret campaign data and performance metrics.
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Strong organizational skills and attention to detail.
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Ability to manage multiple projects and deadlines.
TalentMatch®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .
How this job compares
Set against the 6,675 open Marketing jobs on Olive Jobs, counted November 4, 2026.
- Pay
- This postingNot listed
- New York median$124–178K/yr557 salary ranges
- New York median$22–26/hr90 hourly ranges
- Openings
- Olive Jobs lists 881 open Marketing jobs in New York and 6,675 across the US. 7% of them nationwide are listed as remote or flexible.
- Hiring the most in New York
- JPMorgan Chase25 open
- DualEntry23 open
- Amazon19 open
- Experience
- Marketing postings that state a minimum ask for 5 years of experience at the median; the middle half ask for 3 to 7 years (4,113 postings).
- Education
- This posting asks for a bachelor's degree; 2,111 of the 6,675 open Marketing jobs (32%) ask for a bachelor's degree or higher.
Counted across the open, public US postings on Olive Jobs on November 4, 2026. Pay medians are the middle values of the low ends and of the high ends of postings that list both ends of a range in the same cadence (a yearly salary or an hourly rate); a range's midpoint is halfway between its ends. Pay and experience figures resting on fewer than 20 postings are left out.
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