Senior Manager, Go-to-Market Marketing - Cybersecurity

Define and lead the marketing strategy that supports the growth of EPAM’s Cybersecurity business.

As the Senior Manager, Go-to-Market Marketing – Cybersecurity , you will serve as the strategic partner to business and sales leadership, translating market dynamics, client priorities and EPAM’s capabilities into a differentiated, client-centric go-to-market strategy. By establishing the long-term market vision and priority audiences, you will orchestrate integrated marketing programs that build market relevance, create demand and accelerate pipeline and revenue growth.

You will work collaboratively across Industry, Sales, Solutions, Alliances and multiple marketing disciplines to connect what cybersecurity clients need with where EPAM can differentiate. Ultimately, you will ensure EPAM goes to market based not simply on what we have to sell, but on where the market is moving and where EPAM has the right to win.

Req.#1129116850

Responsibilities

• Define the Cybersecurity GTM marketing strategy by establishing the long-term market vision, priority audiences, growth opportunities, value propositions and marketing priorities

• Partner with Cybersecurity business and sales leadership to align marketing priorities, investments and scorecards with business growth goals and strategic account priorities

• Maintain a deep understanding of cybersecurity market dynamics, buyer priorities and competitive activity to develop differentiated positioning and messaging

• Work with industry and capability leaders to identify offerings with the greatest market potential and develop the GTM strategy required to take them to market

• Orchestrate integrated GTM programs across thought leadership, campaigns, account-based marketing (ABM), digital, field marketing, events and analyst relations to drive pipeline and sales acceleration

• Collaborate closely with partner marketing to identify ecosystem opportunities for joint positioning and thought leadership with hyperscalers and strategic alliance partners

• Equip client teams with relevant market insights, buyer perspectives, messaging and sales playbooks

• Use market intelligence, pipeline and revenue data to assess performance, optimize investments and continuously refine the Cybersecurity GTM strategy

Requirements

• 10+ years of experience in B2B go-to-market marketing, industry marketing or product marketing within technology services, consulting, systems integration or another complex environment

• Deep understanding of the cybersecurity sector, including business models, market dynamics, technology priorities and the specific needs of C-suite decision-makers

• Proven experience developing differentiated positioning, value propositions, messaging and industry narratives for complex technology and transformation services

• Demonstrated success creating marketing strategies and programs that contribute to pipeline creation, account growth and revenue influence

• Experience orchestrating integrated programs across multiple marketing disciplines (content, demand generation, ABM, field marketing, digital and partner marketing)

• Strong executive presence and the ability to serve as a trusted marketing advisor to senior business, sales and client leaders

• Experience working across complex, globally distributed and highly matrixed organizations, with the ability to influence teams without direct authority

• Strong understanding of technology ecosystems, including hyperscalers, ISVs and strategic alliance partners

We offer

• Medical, Dental and Vision Insurance (Subsidized)

• Health Savings Account

• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)

• Short-Term and Long-Term Disability (Company Provided)

• Life and AD&D Insurance (Company Provided)

• Employee Assistance Program

• Unlimited access to LinkedIn learning solutions

• Matched 401(k) Retirement Savings Plan

• Paid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)

• Paid Holidays - nine (9) total per year

• Legal Plan and Identity Theft Protection

• Accident Insurance

• Employee Discounts

• Pet Insurance

• Employee Stock Purchase Program

• If otherwise eligible, participation in the discretionary annual bonus program

• If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program

For remote work in New York City only.

EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our clients, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.Engineer the Future with a Career at EPAM (https://www.youtube.com/embed/NU\_mnNITn2o?si=IiCxyQ4sr1YJWxDG)

This posting includes a good faith range of the salary EPAM would reasonably expect to pay the selected candidate. The range provided reflects base salary only. Individual compensation offers within the range are based on a variety of factors, including, but not limited to: geographic location, experience, credentials, education, training; the demand for the role; and overall business and labor market considerations. Most candidates are hired at a salary within the range disclosed. Salary range: $120,000 - $150,000. In addition, the details highlighted in this job posting above are a general description of all other expected benefits and compensation for the position.

Applications will be accepted on a rolling basis.

EPAM will not provide new H-1B visa sponsorship for this position. Candidates with existing transferable H-1B status may be considered.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

EPAM Systems, Inc. is an equal opportunity employer. We recognize the value of diversity and inclusion in creating success for our customers, business partners, shareholders, employees and communities. We are committed to recruiting, hiring, developing and promoting employees without discrimination. As a global employer, this commitment includes complying with all laws in the countries in which we operate. Nevertheless, we believe equal employment practices should not be limited to what the law requires. Equal opportunity and inclusion are essential to motivate, empower and recognize the best in everyone.

At EPAM, employment actions are based on individual qualifications, without regard to race, color, religion, creed, gender, pregnancy status, sexual orientation, gender identity, gender expression, marital or familial status, national origin, ancestry, genetics, age, disability status, veteran status, citizenship status when otherwise legally able to work, or any other characteristic protected by law.