Digital Growth Marketing Manager

Compensation: $100,000 - $130,000 + Bonus tied to outcomes Location: Austin, TX (In-office 5 days a week - must relocate prior to start, Subject will not cover relocation) Start Date: January 2027 or sooner

How to apply: Apply on LinkedIn with your resume, then email two or three examples of campaigns you ran, with the results, to [email protected]. Tell us about one campaign that didn’t work and what you changed.

About Subject Subject is one of the fastest-growing education technology companies in the country, helping more than 1,000 schools deliver flexible, accredited learning opportunities to students nationwide. From supporting school districts and virtual schools to partnering with the USHL and top youth sports organizations, Subject is changing how students access education—whether they're in the classroom, on the road competing, or learning from home.

Recognized for our growth and innovation, we're proud recipients of:

🏆 TIME's Top EdTech Companies (2026) 🏆 LinkedIn Top Startups (2025)

About the role We're hiring a Growth Marketer to fill seats: you'll own the full enrollment funnel for Subject's partner schools and programs, from the first social post a family sees to the follow-up that gets them registered.

Subject is a K-12 edtech platform that helps schools and districts offer more courses, more flexibility and better outcomes. When a partner launches or grows a program, enrollment is what makes it succeed. This role turns that goal into campaigns, content and a lead pipeline that converts.

You'll run organic social, paid campaigns, creative direction, landing pages and lead nurture, and you'll report on what's working each week. It's a hands-on role for someone who likes building the plan and shipping the work.

What you'll do Organic social and content

• Plan and run a content calendar across Facebook, Instagram, TikTok, and YouTube, tailored to each school's community.
• Write posts, short-form video concepts and captions that speak to parents, students and educators.
• Turn student stories, teacher spotlights and program wins into content that builds trust.
• Grow followers and engagement, and respond to comments and messages in a timely, on-brand way.
• Be comfortable on camera, or bringing in outside content creators.

Paid campaigns

• Build, launch and manage paid campaigns on Meta, Google Search, YouTube and other channels as needed.
• Set targeting by geography, audience and enrollment window, and manage budgets across multiple schools.
• Run A/B tests on audiences, creative and offers, and reallocate spend toward what converts.
• Track cost per lead, cost per enrollment and return on ad spend.

Creative oversight

• Own the creative brief for every campaign: message, audience, format and call to action.
• Direct designers, video editors and freelancers, and review work for quality and brand consistency.
• Create custom creative for each partner school, from logos and colors to photos and messaging, so every campaign looks and sounds like that school while staying within Subject brand standards.

Website and landing pages

• Build and maintain enrollment landing pages, forms and program pages.
• Improve conversion through clear copy, strong calls to action, page speed and SEO basics.
• Set up tracking (pixels, UTMs, GA4 events) so every lead has a source.

Lead management and nurture

• Own the lead pipeline in the CRM: capture, routing, deduplication and status.
• Build email and SMS nurture sequences that move families from inquiry to application to enrolled.
• Hand warm leads to school staff or enrollment counselors quickly, and follow up on leads that stall.
• Partner with school leaders to plan enrollment events, open houses and info sessions.

Reporting and strategy

• Report weekly on funnel performance from impressions to enrollments, by school and by channel.
• Share findings with school partners and internal teams, and recommend where to focus next.
• Plan campaigns around each school's enrollment calendar and key deadlines.

Direct mail and grassroots outreach

• Plan and produce direct mailers, postcards and flyers that reach families at home, timed to enrollment windows.
• Dream up out-of-the-box ways to reach families where they are: community events, local businesses, yard signs, partnerships with youth organizations and more.
• Track offline outreach with QR codes, custom URLs and call tracking so it's measured like any digital channel.

What you bring

• 3+ years in growth, performance or digital marketing with ownership of lead generation results
• Hands-on experience running paid campaigns on Meta and Google Ads, including budgets and optimization
• A track record of growing organic social channels with content you planned and wrote
• Experience directing creative work and giving clear, useful feedback to designers and editors
• Comfort building and editing landing pages in a CMS (WordPress, Webflow, HubSpot or similar)
• Experience with a CRM and marketing automation to manage leads and build nurture flows
• Strong analytics skills: GA4, UTMs, conversion tracking and turning data into decisions
• Clear, warm writing that speaks to parents and students, not just marketers
• Ability to manage several schools or campaigns at once without dropping details

Nice to have

• Enrollment marketing experience for schools, colleges, charter or virtual programs
• Familiarity with K-12 audiences, school calendars and district communications
• Basic design or video editing skills (Canva, Figma, CapCut, Adobe)
• Experience with SMS marketing and text-based follow-up