Senior Brand Manager, smartwater & vitaminwater

At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Our North America Operating Unit Marketing team is responsible for building and growing a portfolio of brands by creating meaningful connections with consumers and translating global brand strategies into locally relevant growth.

Position Overview

We are seeking a Senior Brand Manager to help lead the smartwater and vitaminwater businesses. This role will translate brand strategy into annual plans, innovation, integrated marketing and commercial activation while helping drive the day-to-day business agenda. The ideal candidate is consumer-obsessed, commercially minded, analytically strong and skilled at bringing cross-functional teams together to deliver results.

Key Responsibilities

• Lead annual brand planning, translating long-term strategy and business objectives into clear priorities and actionable plans.

• Drive the day-to-day business agenda across smartwater and vitaminwater, connecting brand, innovation, marketing and commercial priorities.

• Monitor brand and business performance, identify opportunities and risks, and develop clear recommendations for leadership.

• Champion the consumer, translating insights, cultural trends and marketplace performance into brand strategy, innovation and activation.

• Lead priority innovation and growth initiatives from strategy through commercialization, including development of business cases and investment recommendations.

• Lead integrated marketing initiatives and agency partners, ensuring creative and activation deliver against brand strategy, consumer insight and business objectives.

• Partner across Commercial, Sales, Finance, Insights, R&D, Supply Chain, bottlers, customers and agency partners to drive alignment and marketplace execution.

• Manage brand budgets and investment priorities while establishing clear ownership, timelines and decision points to keep work moving.

Education Requirements

Bachelor’s degree in Marketing, Business, Communications or a related field required. MBA or equivalent advanced degree preferred.

Related Work Experience

• 6+ years of experience in brand marketing, general management, innovation, commercial marketing or a related field.

• Experience leading complex brands, portfolios or large-scale marketing initiatives.

• Demonstrated ability to lead cross-functional teams and move initiatives from strategy through execution.

• CPG, beverage, retail or other fast-moving consumer category experience preferred.

Functional Skills

• Brand strategy, annual planning and integrated marketing

• Consumer insights and analytical problem-solving

• Business and financial analysis, budget management and investment prioritization

• Innovation and commercialization

• Commercial and marketplace understanding

• Cross-functional leadership, influence and executive communication

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.