Brand Manager (Lead), Crock-Pot

Job ID: 19356

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Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact—supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day.

Position Summary:

The Brand Manager, Crock-Pot, supports brand strategy, innovation, and core business growth across North America and EMEA. Reporting to the Senior Manager, Brand Management, this role leads product development and commercialization, owns portfolio performance, and executes brand campaigns to grow sales, increase market share, and improve profitability.

This is an opportunity for a rising brand leader to help shape the future of an iconic brand through consumer-first innovation, compelling marketing, and cross-functional leadership. The ideal candidate brings at least four years of experience in brand management, marketing, or innovation, along with strong analytical and project management skills and a proven ability to drive omnichannel growth.

Key Responsibilities Include:

• Lead product development from concept through launch, ensuring delivery on time and in full.

• Oversee commercialization readiness, including creative assets, packaging, and product content.

• Lead national media campaigns and brand activations with agencies and cross-functional partners.

• Own ongoing portfolio performance, using POS, eCommerce, consumer research, and financial data to identify opportunities and drive results.

• Support eCommerce growth through promotional activations, product content, and new launches.

• Develop sell-in materials to support launches and customer opportunities across North America and EMEA.

• Collaborate closely with Sales, Finance, R&D, Supply Chain, and Marketing to deliver key initiatives.

• Help build a long-term innovation pipeline aligned with brand strategy and consumer needs.

• Support Annual Brand Plan development.

Required Experience/Qualifications:

• Bachelor’s degree required; MBA preferred.

• At least four years of experience in brand management, marketing, or innovation; experience in small domestic appliances, consumer electronics, or other technology-driven consumer products preferred.

• Strong analytical skills, with experience using market data, consumer research, POS and shipment data, and financial analysis to identify opportunities and inform decisions.

• Experience leading product development, innovation projects, and commercialization.

• Experience developing and executing consumer marketing campaigns, including collaboration with agencies and cross-functional partners.

• Proven ability to manage multiple projects, priorities, and deadlines in a fast-paced environment.

• Strong communication, presentation, and storytelling skills, with the ability to translate insights into clear recommendations.

• A collaborative approach and demonstrated ability to influence teams across functions and geographies.

• Curiosity, consumer focus, and a high level of accountability, ownership, and follow-through.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.