Performance Marketing Lead (Google Ads)

The Short Version You own Google as a paid acquisition channel for Viktor. Search, Performance Max, YouTube, the full Google ad stack - strategy, keyword and audience structure, budget, performance. You've built this machine before, at scale. Now you build it again - with better tools, more budget discipline, and no legacy to work around.

What's Actually Going On Here Viktor is an AI-native product growing fast. We're standing up paid acquisition as a serious discipline as part of the paid acquisition team, and Google is one of the channels we believe in. You'll be the founding owner of it - end-to-end, no agency layer. You'll build the playbook, set the bar and scale the program. You report to the marketing lead. Day-1 operator. Day-180 architect of how Viktor runs Google, using AI tooling to compound your output.

What You'll Actually Do

• Own Google Ads end-to-end. Search campaign structure, keyword strategy, match-type discipline, negative keyword hygiene, PMax asset groups, YouTube where it earns its budget.

• Run conversion experiments with the owners of our landing pages and sign-up path. Quality Score and post-click conversion are part of how you judge the account.

• Set the experimentation cadence. Weekly tests with clear hypotheses, documented results, compounding learnings.

• Own measurement and attribution. Enhanced conversions, offline conversion import, conversion modeling.

• Build the keyword, audience, and asset library. The playbook compounds.

• Report weekly on spend, CAC, pipeline contribution. Numbers, not narrative.

• Work to build out a culture of excellence across all paid acquisition done by the team

The Bar You'll be measured on paying teams and cost per customer from Google, not on impression share, CTR, or campaign count. You own Google Ads and measurement, and work with the owners of our landing pages and sign-up path on the experiments that move them.

How You'll Know It's Working 30 days: account audited, bad match types killed, conversion tracking clean, first experiments shipped. 90 days: Google is a predictable, scaling channel with a documented playbook and a multi-geo account structure that stays profitable as it grows across our markets.

Who You Are

• 4-8 years running paid search, with deep Google Ads experience for B2B SaaS or AI. Pipeline-accountable.

• Direct media buyer. You've personally run a meaningful Google Ads budget in the platform, not through an agency, and owned the spend and the outcome. Budget size is case by case: a smaller budget is fine if you're exceptional on the rest and can scale to ours.

• Attribution fluency. GA4 and pixel implementation, enhanced and offline conversions, server-side event optimization.

• You think about the whole conversion path. Ad to landing page to signup to paying.

• Documented experimentation practice. You can show the cadence and the wins from a prior role.

• AI-native daily workflow. Claude and similar tools are core to how you work.

• You raise the bar. Your playbook becomes the house playbook.

Why This Role Is Different

• No agency layer. You own the account.

• Marketing leadership and the co-founders care about how Viktor grows. You'll have data; they'll have opinions. The good ideas win.

• The product makes the work easier. The right buyer converts when they land. Your job is making sure the right buyer lands.

Even Better If

• You've scaled paid search from zero at a Series A or B B2B SaaS.

• You've worked on AI or PLG products.

• You've owned landing page experimentation alongside the ad account.

• You've leveled people up before. You can take a sharp 1-2 year operator and make them dangerous.

How we work Small team, high trust, low process. Decisions are made by owners, not committees. You will ship your first week. You will talk to users your first day. We don't do alignment meetings or stakeholder syncs. We build things, see if they work, and iterate.

Why Viktor We're one of the fastest-growing companies in the world. The product works. The market is pulling. This is a rare window: everyone here owns something real. Not a task. A surface of the company that customers depend on. That doesn't last forever. Right now, it's still true.

Compensation Top-of-the-market salary and the kind of ownership that only exists at this stage. The best work happens when you're in the room. Munich, New York, Dublin, and Warsaw. Remote for some roles.