Communications Coordinator, Department of Aerospace Engineering and Engineering Mechanics

Develop and coordinate a strategic communications plan Anticipate and plan for strategic communications needs for the department in concert with department leadership, including (but not limited to): the promotion of large-scale initiatives, events, awards, or special projects, and the regular assessment of communication tools or channels to keep PR efforts aligned with current relevant trends. Collaborate with leadership, faculty and staff to develop and maintain an overarching strategic communications plan and implement lower-level communications plans for specific activities as needed. Identify new opportunities to increase awareness of ASE. Establish relationships and liaise with other university units, departments and colleges for the purposes of coordinating communications and PR efforts and reporting information for broader audiences when appropriate. Represent ASE on college communications team.Content creation Create high-quality graphic design and written materials and digital content to enhance the departments reputation and national standing, with a focus on priority areas including (but not limited to) ground-breaking research; graduate student and faculty recruiting; the student experience; alumni and corporate relations; and fundraising. Create and oversee production of key communication pieces such as magazine, newsletters, press releases, news and feature articles, short videos, marketing email campaigns, messaging for ASE leadership, etc.Social media and website management Oversee maintenance of the departments social media channels, digital screens and website, promote department achievements and activities, actively seek out and identify new opportunities and ways to enhance the departments visibility and ensure content is delivered in accordance with university branding guidelines. In managing social media, monitor comments and conversations, actively engage with audiences, track trends, and seek opportunities to improve and expand the departments presence. Utilize analytics reports to provide strategic direction and elevate communications efforts. Supervise social media student associate.Project management Coordinate and oversee communications projects, such as any re-branding initiatives, build-out of new communications tools, developing new marketing materials, the selection, design and branding of promotional items, vendor coordination, etc.Brand Management and Media relations Act as the departments media contact and assist media relations efforts driven by the College and University communications teams. Help produce press releases and pitch strategies toplace stories within university channels and in targeted media outlets to increase coverage. Field questions from reporters and set up media interviews for faculty and researchers as needed. Develop strategies to strengthen ASE brand and identity and serve as band manager regarding University rules and regulations for trademark policies. Event support As a member of the departments external relations team, promote, execute and enhance events, outreach and development efforts. Act as the designated photographer for events and PR efforts as required, provide day-of event support including assisting the event coordinator with set-up and break-down tasks and work with and direct volunteers as needed. Coordinate with department leadership and the alumni and industry engagement coordinator regarding alumni relations projects.Other related functions as assigned.