Director of Marketing

Director of Marketing

Mi-T-M Corporation

1 Positions

ID: 1893813

Posted On 10/28/2026

Job Overview

Job Summary:

The Director of Marketing is a visionary leader who blends legacy thinking with forward‑looking strategy to elevate the Mi-T-M brand, accelerate demand, and unify all marketing disciplines into a cohesive, high‑performance department. This role translates business objectives into clear plans, KPIs, and initiatives while inspiring excitement, motivation, and cross‑functional alignment across the entire organization.

Key Responsibilities:

Strategic Leadership & Planning

• Leverages legacy thinking and past experiences to propel the company forward with modern marketing direction.

• Translates business objectives into clear marketing plans, KPIs, and measurable initiatives.

• Leads integrated planning across brand, digital, product, and channel functions.

• Inspires enthusiasm, alignment, and motivation across all departments.

Brand Leadership & Storytelling

• Owns the company's brand identity, messaging architecture, and storytelling.

• Ensures consistent communication across digital, product, dealer, and corporate channels.

• Drives ideation and sets website direction, ensuring the digital experience reflects brand strategy.

Demand Generation & Growth

• Creatively drives demand generation activities that support product adoption and channel sales.

• Oversees multi‑channel campaigns that elevate awareness, engagement, and conversion.

• Builds and manages a network of outside agencies to broaden workload capacity and accelerate execution.

AI Experience

• Leverages emerging AI tools to modernize marketing operations, enhance creativity, and accelerate execution.

• Implements AI‑driven analytics to improve forecasting, segmentation, and KPI visibility.

• Uses AI‑powered content generation and optimization tools to scale messaging and storytelling.

• Identifies opportunities for AI automation across content management, customer insights, search techniques and digital personalization.

• Guides responsible, strategic adoption of AI technologies aligned with business objectives and brand standards.

Product Marketing & GTM Execution

• Leads product positioning, demographic messaging, and competitive differentiation through a marketing lens.

• Oversees launch planning, go‑to‑market execution, and cross‑functional readiness.

• Manages packaging implementation for both commercial and retail uses

• Ensures product stories are clear, compelling, and aligned with customer needs and market opportunities.

Digital & Content Leadership

• Finds, controls, and directs the company's content management software initiative, ensuring scalable content operations.

• Guides digital strategy across web, email, paid media, SEO, and social.

• Ensures digital experiences are modern, intuitive, and aligned with brand and product priorities.

Team Leadership & Development

• Leads, mentors, and develops a multi‑disciplinary marketing team across brand, digital, product, and channel.

• Builds a culture of creativity, accountability, and cross‑functional collaboration.

• Elevates team capabilities through coaching, training, and clear role expectations.

Overall Marketing Activities

• Manages operational and administrative activities such as invoices, quoting, purchase/print orders and ECR reviews

• Copywriting and proofing

• Overall analytics review and reporting

• Corporate campaign performance tracking

• Corporate initiatives such as advertising, partnerships, influencers, sponsorships, email marketing, newsletter, training modules

• Overall departmental budgeting

Qualifications:

• 7-10+ years of progressive marketing leadership experience, ideally in industrial, manufacturing, or omni-channel environments.

• Proven success leading brand, digital, product, and channel marketing teams.

• Strong understanding of dealer networks, distributor models, and field‑sales dynamics.

• Demonstrated ability to build integrated GTM plans and manage complex product launches.

• Experience with content management systems, digital platforms, and agency partnerships.

• Exceptional communication, leadership, and cross‑functional collaboration skills.

• Experience working with retail packaging and point-of-purchase signage, and planogramming when applicable

• Creative thinker with a data‑driven mindset and strong business acumen.

Primary Contact

1742910528826

Sydney Anderson

Human Resources Generalist,

563-556-7484x301

Phone

Phone

Phone

Fax

[email protected]

Email

True

True

True

Job Details

Categories

Advertising/Marketing/Public Relations

Manufacturing

Sales/Service

Location

Peosta, IA

Job Type

Employee

Full/Part

Full Time

Company ID

1156

Job REQ #

1893813

# Positions

1

Start Date

20261028

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Mi-T-M Corporation

About the Company

Mi-T-M Corporation was founded in 1971 by professional painting contractor AJ Spiegel. Our headquarters are located in Peosta, Iowa, where weΓÇÖve built a reputation for manufacturing high-quality products.

The Mi-T-M name represents performance, quality, value, and dependability - not just for our products, but for our people as well. This sets us apart from the competition. The dedication and hard work of our employees has allowed us to consistently deliver on our brand promise.

In 2021, Mi-T-M became an employee-owned company through an Employee Stock Ownership Plan (ESOP) program. The new ownership structure has helped cultivate a culture of ownership, accountability, and financial wellbeing across our company.

Our equipment is engineered by one of the leading engineering teams in the industry. Our engineers are committed to success and growth, consistently setting new industry standards and innovating with our customersΓÇÖ needs in mind. We are a certified testing facility, ensuring our equipment meets the highest safety and performance specifications. Our nearly 1 million-square-foot, state-of-the-art facility includes 23 production lines and 11 in-line quality testing stations, and we employ advanced technology such as laser cutters, ASME robotic welders, and a 7-stage powder-coating paint system.