Director, B2B Marketing & Demand Generation - Kelsey Seybold Clinic - Pearland, TX.

Requisition number: 2387660

Job category: Marketing and Advertising

Explore opportunities with Kelsey-Seybold Clinic, part of the Optum family of businesses. Work with one of the nation's leading health care organizations and build your career at one of our 40+ locations throughout Houston. Be part of a team that is nationally recognized for delivering coordinated and accountable care. As a multi-specialty clinic, we offer care from more than 900 medical providers in 65 medical specialties. Take on a rewarding opportunity to help drive higher quality, higher patient satisfaction and lower total costs. Join us and discover the meaning behind Caring. Connecting. Growing together.

The Director of B2B Marketing & Demand Generation for KelseyCare Health Plan (KCHP) develops and executes business-to-business marketing strategies that generate qualified employer-account leads and build pipeline for the New Sales team. The director owns B2B brand positioning, value proposition and messaging, and leads targeted demand generation, professional and trade association engagement, strategic influence and advocacy, and credibility-building content for employers, brokers, consultants and other business decision-makers. Combining strategic leadership with hands-on execution, the director partners with Sales and leadership to define target accounts, lead criteria, prospect nurturing and relationship-based outreach. The director manages and develops a high-performing team, setting clear priorities and expectations, coaching employees, providing ongoing feedback, and completing performance reviews and development plans. Success is measured through qualified leads, marketing-sourced and marketing-influenced pipeline, sales enablement effectiveness, and team performance and development

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 10+ years of progressive leadership and people management experience with an emphasis on B2B marketing/business development including:

• Demand generation

• Employer or account lead generation

• Integrated campaigns

• Pipeline development and Sales partnership.

• Demonstrated experience leading campaigns from strategy through execution and measurement.

• Experience with account-based or segment-based marketing

• Experience managing agencies, vendors and budgets

• Solid B2B demand-generation and pipeline marketing expertise

• Advanced proficiency in Microsoft Office, including Excel, Word and PowerPoint

• Proven solid partnership with Sales and Sales Operations

• Proven excellent written, verbal and presentation skills

• Proven solid project management and prioritization skills

• Demonstrated ability to interpret campaign and pipeline performance data

• Demonstrated ability to develop professional and trade association partnerships that generate qualified employer-account leads.

• Demonstrated ability to develop credibility-building content with cross-functional teams, including video testimonials, case studies and thought leadership, and adapt these assets into multichannel drip-marketing campaigns

• Demonstrated ability to coordinate strategic relationships, customer advocacy and referral programs with Sales and executive leadership

• Valid Texas Driver's License

Preferred Qualifications:

• Healthcare, health plan, employee benefits or other regulated-industry experience. Experience marketing complex products to employers, brokers, consultants or other business decisionmakers.

• Knowledge of the Texas employer, healthcare, broker and consultant markets. Hands-on experience using Salesforce to perform accounts, contact and lead lookups, review account activity and opportunity status, and use reports to inform targeting and Sales coordination. Experience with marketing automation, lead nurturing and pipeline reporting.

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $112,700 - $193,200 annually based on full-time employment. We comply with all minimum wage laws as applicable.

At UnitedHealth Group, our mission is to help people live healthier lives and help make the health system work better for everyone. Together, we are shaping the future of healthcare by harnessing technology and innovation to make care simpler to navigate, more affordable and more connected for the people we serve. We are committed to creating an inclusive workplace where everyone feels welcomed, valued, heard and respected, empowering people to bring their authentic selves to work and strengthening our collective impact through diverse talents, backgrounds, experiences and perspectives.

UnitedHealth Group and its affiliated brands are an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group and its affiliated brands are a drug-free workplace. Candidates are required to pass a drug test before beginning employment.