Vice President, Precision

Company description

PLUS+ by Publicis is PepsiCo's dedicated global marketing and media operating model, bringing together the best talent, capabilities, technology, data, and expertise from across Publicis Groupe into one integrated team. Supporting iconic brands including Pepsi, Gatorade, Lay's, Doritos, Cheetos, Mountain Dew, and Quaker, PLUS+ is designed to accelerate growth, innovation, and transformation at scale.

This is a unique opportunity to join a team being built from the ground up and help shape the future of marketing for one of the world's most recognized consumer brands. Team members work alongside industry-leading experts across strategy, media, commerce, analytics, data, technology, and operations while contributing to a first-of-its-kind global model launch.

If you're energized by innovation, transformation, and the chance to make a visible impact on a global business, PLUS+ offers an opportunity unlike any other in the industry.

Overview

The VP, Programmatic will be responsible for advocating programmatic practices with internal and external stakeholders, and overseeing scalable campaign execution operation and procedures. He/she will be responsible for achieving spend targets through capitalizing on upsell opportunities and organic growth. The ideal candidate drives adoption of Precision service models across Publicis through advocacy, education, and client management.

This highly motivated, detail-oriented individual manages a team of experts who work with agency teams to ensure the value proposition of the Precision offering is fully understood, embraced, and translated into highly successful campaign execution. The VP, Programmatic leads a team responsible for defining innovative strategies for each client with support from the centralized PMX resources. He/she provides strategic thought leadership on process, audience strategies, campaign optimization, and the growth of the Precision operation. It is the VP’s responsibility to ensure that all applicable programmatic techniques and technologies are deployed for optimal campaign performance.

The ideal candidate will have extensive experience in digital media buying, with a focus on Addressable Display, Video, Social, Search and Mobile campaign management. The role requires strong analytical thinking ability, excellent presentation skills, experience managing and coaching direct reports in a rapid growth environment, and deep experience in the DSP and exchange-based media buying industry.

As a thought leader, the VP, Programmatic must possess a strong inner drive to redesign the digital communications landscape, to engage and challenge some of the finest minds in the industry, and to further grow and establish of a new type of media entity for Publicis that seamlessly integrates technology and strategy.

Responsibilities

• Manage a team of experts, including Directors and Managers, that own programmatic execution of client campaigns

• Strong abilities at managing multiple clients, stakeholders priorities and deadlines

• Assume accountability and ownership of Precision output, ensuring accurate and best in class planning recommendation are provided both in channel mix and budget allocation.

• Work with existing and new partners across platforms, data and inventory to deliver new and first to market opportunities that deliver on client business objectives

• Maintain excellent knowledge of the media landscape and analytics tools (DSP’, CDP’s, DMP’s etc)

• Responsible for the financial and operational success of their assigned team

• Identify opportunities related to platform technology, data and media inventory sources and pursue opportunities for value creation on behalf of clients

• Responsible for the growth of current and prospective accounts, ensuring the right team is in place for each client

• Partner with teams within Publicis, and across PMX including Solutions Consulting, PMX Inventory, Partnerships, Product & Engineering on both internal and external initiatives

• Continuously and creatively improve how Precision is adopted across Publicis

• Deliver thought leadership to client & teams

• Oversee training, mentoring and development of direct reports & drive continued growth in skills and knowledge across full team

Qualifications

• B.S. or MBA, preferably in Marketing, Advertising, or Human Sciences

• 8+ years in digital media or account planning, with special emphasis on planning and creating insights related to consumer segments

• 5+ years with increasing responsibility within an agency or media company

• 5+ years of people managing experience, managing 10+ reports in an account management/client services team

• Programmatic Marketing subject matter expertise

• Excellent interpersonal, verbal, written communication, and presentation skills

• Intelligent, entrepreneurial type with strong interpersonal skills and work ethic

• Ability to lead projects independently from start to finish, working with internal and external teams to make decisions and maintain forward momentum

• In-depth understanding of digital advertising landscape from either media planning or sales planner perspective

• High competency level in MS Office products; demonstrated advanced Excel and PowerPoint skills

• Excellent time management / project management skills, with ability to manage detail work and communicate project status effectively to all levels

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

Compensation Range: USD $149,340.00 - USD $215,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2027.