Director, Product Marketing

ABOUT ARTERA Our Mission: Make healthcare #1 in customer service.

What We Deliver: Artera is an agentic company strengthening how healthcare providers communicate and care for patients. As an agentic partner, we bring over a decade of healthcare experience to address urgent workflows from day one and build custom solutions as healthcare providers’ needs evolve. Trusted by 1,000+ specialties, FQHCs, health systems, and federal agencies, Artera strengthens and protects and enhances patient relationships across every interaction - from intake and scheduling to referral management, post-visit care, and more.Hear from our CEO, Guillaume de Zwirek, about why we are standing at the edge of the biggest technological shift in healthcare’s history!

Our award-winning culture: Our award-winning culture: Since founding in 2015, Artera has consistently been recognized for its innovative technology, business growth, and named a top place to work. Examples of these accolades include: Inc. 5000 Fastest Growing Private Companies (2020, 2021, 2022, 2023, 2024); Deloitte Technology Fast 500 (2021, 2022, 2023, 2024, 2025); Built In Best Companies to Work For (2021, 2022, 2023, 2024, 2025, 2026). Artera has also been recognized by Forbes as one of “America’s Best Startup Employers,” Newsweek as one of the “World’s Best Digital Health Companies,” and named one of the top “44 Startups to Bet your Career on in 2024” by Business Insider.

Applicants must be currently authorized and have the ability to provide proof of full-time, long-term authorization to work in the United States. We are unable to provide visa sponsorship or support visa transfers now or in the future.

About The Role We're looking for an experienced Director of Product Marketing to lead the story, strategy and process behind how Artera's AI agents are positioned, priced, and brought to market. Artera is the proven partner healthcare organizations trust with AI: homegrown in healthcare, secure from the start, and built so people and AI agents work together. This role will own the story that brings that promise to life for healthcare buyers, including the development of messaging, positioning, packaging, and key collateral for Artera's product suite. You will partner cross-functionally with: Our Chief Product and Strategy Officer on the overall product marketing strategy, including testing and collecting feedback on pricing and packaging. iO Service Squad leaders to define where new features, functionality, and products align within the context of the Artera platform to support launch activities and outcomes. Marketing team and go-to-market leaders to deepen Artera's understanding of what buyers want from AI agents and patient access automation and how Artera stands apart from competitors. This is an exciting opportunity if you are looking for a chance to leave your mark and take responsibility for the success of the team. The Director of Product Marketing reports to the Chief Product and Strategy Officer and is a part of the innovation organization at Artera. You will work cross-departmentally with Marketing, Product, Sales, Professional Services, and Customer Experience.

Responsibilities

• Platform Marketing: Develop messaging, packaging, and campaigns for AI agents, including the trust narrative: what the agents do, where people stay in the loop, how performance is measured, and how we share results with buyers in a clear, credible way.

• Value Proof & Pricing: Turn agent performance data into proof points, customer stories, and ROI models, and partner with the CPSO and Finance to shape pricing and packaging for AI agents.

• Research: Mine sales calls, win/loss interviews, and de-identified agent conversations for buyer language, unmet needs, and competitive gaps; supplement with targeted qualitative and quantitative research.

• Internal Education: Enable customer-facing teams by developing standardized sales tools, consistent platform messaging, and actionable insights into buyer evaluation criteria to streamline the purchasing process.

Requirements

• Experience and Qualifications: 8+ years experience in healthcare/SaaS product marketing, marketing, strategy, or product management (working with enterprise healthcare IT and/or Patient Access buyers is a plus).

• Cross Functional Leadership: Proven ability to coordinate and create consensus within cross-functional groups without formal authority.

• Communication and Storytelling: Exceptional client presentation and customer interview skills, as well writing skills that emphasize value storytelling for B2B audiences.

• Strategic Execution and Adaptability: Ability to balance shifting priorities within the context of higher level business goals and ambitious department goals.

• Market Analysis & Product Acumen: Ability to learn new products and evaluate them from the market’s perspective.

• AI Product Marketing: Experience marketing AI, automation, or other products where buyers are being asked to trust software with work people used to do.

• AI Fluency: Hands-on use of AI tools in your own work, with workflows you’ve built that let a small team do the work of a large one and examples you can show.

OUR APPROACH TO WORK LOCATION At Artera, we believe the best work happens when people are truly connected. Our AI services model has shown what’s possible when small, focused teams move fast together — the speed of collaboration, pace of career growth, and quality of what we build can become stronger when teams share space. As we grow, we want every new teammate to feel part of an in-person community from day one. That’s why we are focusing our U.S. hiring in three cities, where we are investing in offices and building strong local teams:

• Santa Barbara, CA (Our HQ)
• Seattle, WA
• Kansas City, KS/MO

Unless a role’s posting states otherwise, new U.S. roles are based in one of these three cities, and candidates should reside in (or be willing to relocate to) one of these areas. Each location follows an in-person schedule that reflects how our local teams work best; we’ll walk you through what to expect for your specific role and city during the interview process. Focusing on offices and hiring in a few locations, rather than spreading thin across many cities, lets us invest deeply in each one so every team has real community, mentorship, and momentum in person.

WORKING AT ARTERA Company benefits - Full health benefits (medical, dental, and vision), flexible spending accounts, company paid life insurance, company paid short-term & long-term disability, company equity, voluntary benefits, 401(k) and more! Career development - Manager development resources, employee development funds Generous time off - Company holidays, Winter & Summer break, and flexible time off Employee Resource Groups (ERGs) - We believe that everyone should belong at their workplace. Our ERGs are available for identifying employees or allies to join.

EQUAL EMPLOYMENT OPPORTUNITY (EEO) STATEMENT Artera is an Equal Opportunity Employer and is committed to fair and equitable hiring practices. All hiring decisions at Artera are based on strategic business needs, job requirements, and individual qualifications. All candidates are considered without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetics, protected veteran status, or any other protected status.

• Affirmative Action Plan: To review our company’s Affirmative Action Notice, please click here to view our Affirmative Action Notice.

• Know Your Rights: To view your rights as an applicant under federal equal employment opportunity laws, please view the official EEOC poster: Know Your Rights: Workplace Discrimination is Illegal.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. Artera is committed to providing employees with a work environment free of discrimination and harassment; Artera will not tolerate discrimination or harassment of any kind. Artera provides reasonable accommodations for applicants and employees in compliance with state and federal laws. If you need an accommodation, please reach out to [email protected].

DATA PRIVACY Artera values your privacy. By submitting your application, you consent to the processing of your personal information provided in conjunction with your application. For more information please refer to our Privacy Policy.

SECURITY REQUIREMENTS All employees are responsible for protecting the confidentiality, integrity, and availability of the organization’s systems and data, including safeguarding Artera’s sensitive information such as, Personal identifiable Information (PII) and Protected Health Information (PHI). Those with specific security or privacy responsibilities must ensure compliance with organizational policies, regulatory requirements, and applicable standards and frameworks by implementing safeguards, monitoring for threats, reporting incidents, and addressing data handling risks or breaches.

137000 - 190000 USD a year

Maximum is the midpoint of the range. This role also comes with equity and various benefits.