Event Manager

Description We are looking for an experienced Event Manager to lead demand generation and attendee acquisition for a portfolio of continuing education-eligible events in Georgia. This role is focused on building the marketing strategy that drives relevant decision-makers to attend introductory programs, client engagement events, specialty sessions, and large-scale conferences. The ideal candidate brings a strong direct-response mindset, excels at managing performance against attendance goals, and collaborates effectively with internal teams and external partners to deliver measurable results.

Responsibilities:

• Create and oversee the yearly event marketing roadmap, including campaign timing, promotional strategy, and budget management across multiple event types.

• Define target audiences and develop segmentation and list strategies for prospects, active clients, members, and former participants to improve outreach effectiveness.

• Manage the full webinar-to-registration journey, from shaping topics and promotions to increasing conversions into paid event attendance.

• Lead attendee generation efforts for partner-led and joint promotional events by coordinating shared campaigns, aligning outreach plans, and driving registration targets.

• Develop and optimize registration experiences, including pricing structures, deposit options, deadlines, and other conversion-focused mechanics.

• Build communication workflows that increase attendance, including reminder campaigns, confirmation touchpoints, and pre-event messaging that prepares registrants to participate.

• Monitor registration performance against established milestones, identify pacing risks early, and recommend corrective actions to improve event fill rates.

• Establish clear event marketing measurement standards, maintain reliable reporting baselines, and track return on investment across campaigns and channels.

• Partner with creative, paid media, member marketing, and strategic alliance teams by setting campaign direction, developing briefs, and ensuring execution meets performance goals. Requirements • 5+ years of experience in marketing or event-driven demand generation, with direct accountability for attendance or revenue results tied to live events.

• Demonstrated success marketing paid events and using performance data such as attendance rates, conversion metrics, and cost per attendee to guide decisions.

• Strong direct-response marketing background with experience designing campaigns around timing, urgency, follow-up sequences, and measurable outcomes.

• Experience promoting to business-focused audiences such as healthcare providers, financial specialists, legal practitioners, or similar groups.

• Ability to build repeatable marketing systems that can support a high volume of events without relying on ad hoc execution.

• Confidence managing externally partnered promotions and maintaining accountability for attendance goals in shared-marketing environments.

• Working knowledge of marketing automation platforms, webinar tools, registration systems, and analytics reporting.

• Familiarity with event marketing and audience engagement, with skills related to community outreach, event data analysis, and overall event management. Innovation starts with people.®

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