Lead Partner Marketing Specialist
Remote · USJob$134–153K/yrSeen 6 days agoSeen in employer's feed 6 days ago
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Job overview
The Lead Partner Marketing Specialist owns Hyland’s partner-led demand generation strategy across priority VARs, resellers, distributors, and channel partners. The role develops scalable programs aligned with global campaigns and regional pipeline needs, manages MDF/BDF investment strategy, and measures partner marketing performance. It works closely with Partner Sales, Partner Business Managers, Demand Generation, Field Marketing, Sales, and partners to drive pipeline and revenue.
Skills & qualifications
Skills
Qualifications
Full job description
Lead Partner Marketing Specialist Job ID 2026-14605 # of Openings 1 Job Locations Remote - U.S. Category Marketing Hiring Range USD $134,000.00/Yr. To USD $153,000.00/Yr. Overview About the Role The Partner Marketing Lead is responsible for developing, executing, managing, and measuring Hyland's partner-led demand generation strategy across priority VARs, resellers, distributors, and channel partners. This role owns the SELL marketing motion, partnering closely with Partner Sales, Partner Business Managers (PBMs), Demand Generation, Field Marketing, and Sales to create scalable partner marketing programs that generate net-new demand, partner-sourced pipeline, and revenue. The role combines strategic ownership with hands-on execution and serves as the marketing lead for determining where and how Hyland invests in partner-led demand. Here's What You'll Do - Own the SELL Partner Marketing strategy and annual/quarterly GTM plan across priority VARs, resellers, distributors, and channel partners; develop partner segmentation and prioritization based on market opportunity, growth potential, partner capability, pipeline opportunity, and strategic alignment - Build scalable partner-led demand programs aligned to Hyland's global campaigns, vertical priorities, and regional pipeline needs; translate Hyland campaigns into partner-ready campaigns and campaign-in-a-box programs that partners can activate within their markets - Develop joint marketing plans with priority partners, PBMs, Partner Sales, Field Marketing, and Sales; define target audiences, ICPs, offers, campaign journeys, activation strategies, and pipeline expectations for partner demand programs - Own the marketing strategy for MDF/BDF investment, including prioritization, expected return, activation requirements, and performance measurement; partner with Integrated Campaigns & Activation resources to build, launch, measure, and optimize partner campaigns - Establish pipeline targets and performance expectations for priority partner programs; measure and report partner marketing performance including partner-sourced pipeline, opportunities, bookings, campaign conversion, and marketing ROI; identify successful programs that can be standardized, reused, and scaled across multiple partners and markets - Build strong relationships with priority partners and internal stakeholders; regularly assess partner performance and recommend where Hyland should increase, maintain, change, or stop marketing investment; represent Partner Marketing in GTM and pipeline planning discussions Technology Tools - Salesforce Role Essentials - Proven experience in channel or partner marketing, including demand generation strategy and execution across VARs, resellers, distributors, or channel partners - Demonstrated ability to develop and execute scalable partner-led marketing programs aligned to global campaigns, vertical priorities, and regional pipeline needs - Experience owning MDF/BDF investment strategy, including prioritization, activation requirements, and ROI measurement - Strong cross-functional collaboration skills; proven ability to partner with Sales, Field Marketing, Demand Generation, and Partner Business Managers to drive pipeline outcomes - Strong analytical skills; ability to measure and report on partner marketing performance including partner-sourced pipeline, campaign conversion, and marketing ROI What We'd Like to See Experience translating corporate campaigns into partner-ready, campaign-in-a-box programs that partners can activate independently within their markets Proven ability to build and maintain strong relationships with priority partners and internal stakeholders across GTM and pipeline planning discussions Experience defining target audienc
How this job compares
Set against the 660 open Demand Generation jobs on Olive Jobs, counted November 4, 2026.
- Pay
- This posting$134–153K/yr
- US median$133–180K/yr469 salary ranges
This range's midpoint, $144K, is 7% below the US median midpoint ($155K) — in the middle half of Demand Generation salary ranges across the US.
- Openings
- Olive Jobs lists 12 open Demand Generation jobs in Ohio and 660 across the US. 33% of them nationwide are listed as remote or flexible.
- Experience
- Demand Generation postings that state a minimum ask for 7 years of experience at the median; the middle half ask for 5 to 10 years (585 postings).
- Education
- 110 of the 660 open Demand Generation jobs (17%) ask for a bachelor's degree or higher.
Counted across the open, public US postings on Olive Jobs on November 4, 2026. Pay medians are the middle values of the low ends and of the high ends of postings that list both ends of a range in the same cadence (a yearly salary or an hourly rate); a range's midpoint is halfway between its ends. Pay and experience figures resting on fewer than 20 postings are left out.
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