Communications Specialist

Hybrid

Canton, MA

Full time

R9556

Who We Are

Point32Health is a leading not-for-profit health and well-being organization dedicated to delivering high-quality, affordable healthcare. Serving nearly 2 million members, Point32Health builds on the legacy of Harvard Pilgrim Health Care and Tufts Health Plan to provide access to care and empower healthier lives for everyone. Our culture revolves around being a community of care and having shared values that guide our behaviors and decisions. We’ve had a long-standing commitment to inclusion and equal healthcare access and outcomes, regardless of background; it’s at the core of who we are. We value the rich mix of backgrounds, perspectives, and experiences of all of our colleagues, which helps us to provide service with empathy and better understand and meet the needs of the communities where we serve, live, and work.

We enjoy the important work we do every day in service to our members, partners, colleagues and communities. Learn more about who we are at Point32Health (https://www.point32health.org/) .

Job Summary

Under the direction of the Director of Public Relations, and working closely with the VP of Public Relations.

• Supports Public Relations team on public relations campaigns, content development, public relations materials (fact sheets, press releases, executive profiles, website messaging, etc.), and helping to track and maintain enterprise sponsorships.

• Supports the community management function of the company’s social media platforms.

• Supports maintaining high-quality, high-performing websites. Additionally, the ideal candidate will advocate for, and be mindful of, the consumer experience and user experience.

Job Description

Key Responsibilities/Duties – what you will be doing

Public Relations

• Write and edit a variety of materials, including briefing documents, award applications, fact sheets, etc.

• Maintain tracker of enterprise sponsorships and budget and work with internal design agency to create sponsorship ads pertaining to executive or corporate specific sponsorships. Also help with ticket management for any sponsored events.

Social Media

• Serve as community manager across the organization’s social platforms, responding to questions and comments in an efficient and timely manner.

• Coordinate with sr. social media specialist for information sharing on upcoming company news and announcements to be shared on social media channels.

• Serve as back up to sr. social media specialist

Relationship Management

• Manage relationships with internal teams/cross functional departments on communications initiatives and programs.

• Participate and/or represent Public Relations at interdisciplinary/multi-department meetings pertaining to an array of initiatives, programs and plans involving a wide range of topics

Research and Press Coverage

• Conduct various research as needed (e.g., op-ed guidelines, articles, reporter background research, information for talking points and speeches)

• Manage newspaper subscriptions

• Draft, execute and distribute daily news clip reports via email, ensuring articles, and company and industry news is thoughtful and relevant to the readership

Website Management

• Maintain and update websites (e.g., pages, tags, images, titles, metadata) within content management systems(Acquia/Drupal preferred, WordPress, Oracle)

• Create, edit, and publish web content (copy, video, imagery), ensuring execution to strategy and quality control management

• Partner with internal editorial sub team to ensure the quality and accuracy of content updates

• Analyze and implement web events using Google Analytics and Google Tag Manager, to examine trends and report on performance

• Assist with the research and analysis of plan's current digital marketing presence and develop efforts to improve organic reach

• Partner with IT and external vendors to execute website enhancements and modifications

• Monitor continued website accessibility and compliance with contracted requirements per state or federal programs, making updates as necessary

• Assist with ad-hoc digital projects as they arise

• Adhere to the organization’s standards and consistency in style and tone, and maintain the highest possible quality standards on a consistent basis

Qualifications – what you need to perform the job

Certification and Licensure

Education

• Required (minimum): Bachelor's degree in Communications, English, Journalism, or a related field.

• Preferred:

Experience

• Required: (minimum) 2-4 years’ experience in Communications

• Business and news writing and editing experience required; knowledge of common style guides essential; experience in corporate communications or marketing department preferred.

• Preferred: Experience in the health care industry a plus.

SKILL REQUIREMENTS:

• Requires ability to handle multiple tasks simultaneously under time pressure.

• Requires ability to exercise appropriate judgment and discretion as necessary.

• Involves attention to detail and use of various sources of communication to effectively impart information to others.

• Must be able to work cooperatively as a team member. Requires excellent written and interpersonal skills.

Working Conditions and Additional Requirements (include special requirements, e.g., lifting, travel):

• Must be able to work under normal office conditions and work from home as required.

• Work may require simultaneous use of a telephone/headset and PC/keyboard and sitting for extended durations.

• May be required to work additional hours beyond standard work schedule.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Management retains the discretion to add to or change the duties of the position at any time.

Salary Range

$61,484.00 -$92,226.00

Compensation & Total Rewards Overview

The annual base salary range provided for this position represents a range of salaries for this role and similar roles across the organization. The actual salary for this position will be determined by several factors, including the scope and complexity of the role; the skills, education, training, credentials, and experience of the candidate; as well as internal equity. As part of our comprehensive total rewards program, colleagues are also eligible for variable pay. Eligibility for any bonus, commission, benefits, or any other form of compensation and benefits remains in the Company's sole discretion and may be modified at the Company’s sole discretion, consistent with the law.

Point32Health offers their Colleagues a competitive and comprehensive total rewards package which currently includes:

• Medical, dental and vision coverage

• Retirement plans

• Paid time off

• Employer-paid life and disability insurance with additional buy-up coverage options

• Tuition program

• Well-being benefits

• Full suite of benefits to support career development, individual & family health, and financial health

For more details on our total rewards programs, visit https://www.point32health.org/careers/benefits/

We welcome all

All applicants are welcome and will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Scam Alert : Point32Health has recently become aware of job posting scams where unauthorized individuals posing as Point32Health recruiters have placed job advertisements and reached out to potential candidates. These advertisements or individuals may ask the applicant to make a payment. Point32Health would never ask an applicant to make a payment related to a job application or job offer, or to pay for workplace equipment. If you have any concerns about the legitimacy of a job posting or recruiting contact, you may contact [email protected]

Point32Health is a leading not-for-profit health and well-being organization dedicated to delivering high-quality, affordable healthcare. Serving nearly 2 million members, Point32Health builds on the legacy of Harvard Pilgrim Health Care and Tufts Health Plan to provide access to care and empower healthier lives for everyone. Our culture revolves around being a community of care and shared values that guide our behaviors and decisions. We’ve had a long-standing commitment to inclusion and equal healthcare access and outcomes, regardless of background; it’s at the core of who we are. We value the rich mix of backgrounds, perspectives, and experiences of all of our colleagues, which helps us to provide service with empathy and better understand and meet the needs of the communities where we serve, live, and work.