Director, XBOX Brand

Overview

XBOX is seeking a visionary and highly collaborative Director, XBOX Brand to lead the strategy, stewardship and continued evolution of the XBOX brand globally. This leader will define how the brand shows up across an expanding ecosystem of hardware, services, games, experiences, partnerships and cultural moments, while building a clear and durable connection between brand investment and business impact.

The Director, XBOX Brand, will operate at the intersection of brand, product, and culture. They will establish the long-term brand agenda, translate business priorities into compelling player-facing narratives, and create the clarity, systems and alignment required for teams around the world to deliver a consistent, premium and relevant XBOX experience.

This role requires equal strength in strategic thinking and executional leadership. The Director, XBOX Brand can set a bold point of view, earn trust with leaders, inspire creative teams, influence across a complex organization, and turn ambition into work that players feel.

Responsibilities

• Define and evolve the long-term XBOX brand strategy, positioning, architecture and narrative in support of business priorities and player needs.

• Create a clear point of view on the role XBOX plays in gaming and culture, balancing the strength of its heritage with the opportunity ahead.

• Translate consumer insight, cultural intelligence, competitive context and business strategy into focused brand choices and growth opportunities.

• Advise senior leaders on the brand implications of major product, portfolio, partnership, and go-to-market decisions.

• Lead the development of global brand platforms, tentpole campaigns, and defining moments that strengthen awareness, relevance, consideration and affinity.

• Connect storytelling across hardware, services, games, accessories, retail, digital, social, experiential, communications and partner channels.

• Partner with product marketing, devices, Game Pass, studios, communications, sales and regional teams to create a coherent XBOX story across the full player journey.

• Guide work from strategic brief through creative development and market expression, maintaining a high bar for insight, craft and effectiveness.

• Own the strategic direction for XBOX verbal and visual identity, naming, nomenclature, architecture, and global expression.

• Ensure brand systems and guidelines create consistency and flexibility for products, franchises, markets and partners to succeed.

• Establish clear governance, decision rights, and working models that allow teams to move quickly while protecting the integrity of the brand.

• Champion brand excellence across the organization and builds shared understanding of how the XBOX brand creates value.

• Build partnerships across Marketing, Product, Design, Engineering, Research, Business Planning, Communications, Sales and regional organizations.

• Lead and develop a high-performing team of brand marketers, creating clarity, accountability, and room for bold thinking.

• Direct and inspire agency and creative partners, ensuring the best ideas are grounded in a strong strategy and delivered at a world-class standard.

• Represent the XBOX brand with internal leaders, external partners, and the broader creative and marketing community.

Qualifications

Required Qualifications:

• 8+ years work experience at a branding agency or with product marketing, brand building, and/or strategy development

• OR equivalent experience.

Preferred Qualifications:

• 12+ years of experience defining brand strategy and leading integrated global marketing for a large, complex, or culturally relevant consumer brand.

• Proven ability to build brand platforms and systems that advance both long-term brand health and near-term business priorities.

• Demonstrated success influencing senior leaders, aligning diverse stakeholders and driving decisions in a complex, highly matrixed organization.

• Strategic storytelling, written communication and presentation skills, with the ability to make complex ideas clear and compelling.

• Experience leading multidisciplinary teams and agency partners from strategy through execution.

• Command of consumer insight, cultural trends, creative development, and brand measurement.

• Experience in gaming, entertainment, technology, media, sports, lifestyle or another passion-led category.

• Experience guiding a brand through transformation, portfolio expansion, or a significant shift in consumer perception.

• Global experience with a strong understanding of how to balance a consistent central strategy with regional and cultural relevance.

• A track record of creating work that earns attention, shapes culture and produces measurable brand and business impact.

• Passion for players, creators and the future of interactive entertainment.

Brand M5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:

https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations. (https://careers.microsoft.com/v2/global/en/accessibility.html)