Social Media Specialist

Description We are looking for a creative Social Media Specialist to support mission-focused organizations through strategic digital storytelling and audience engagement in West View, Pennsylvania. This contract opportunity begins as a 4-6 month contract and offers the potential to transition into a long-term role. The person in this position will shape social content that strengthens visibility, encourages community participation, and helps drive outcomes such as donations, event involvement, and volunteer interest. Working in a hybrid environment, this individual will partner with internal teams to deliver thoughtful, results-oriented social media initiatives.

Responsibilities:

• Plan, build, and publish social media content across key platforms such as Facebook, Instagram, and LinkedIn while maintaining a consistent brand voice.

• Design campaign strategies that help nonprofit and purpose-driven clients increase donor engagement, event participation, and volunteer response.

• Produce short-form social video by coordinating filming, editing footage, and tailoring creative assets for platform-specific performance.

• Write persuasive captions and calls to action that motivate audiences to contribute, register, participate, or engage with campaigns.

• Oversee paid social advertising efforts on Meta channels and LinkedIn, adjusting targeting, messaging, and budget use to improve results.

• Evaluate audience activity, platform changes, and emerging trends to recommend fresh content ideas and updated social strategies.

• Measure campaign effectiveness through reporting on reach, engagement, conversions, and other performance indicators tied to client goals.

• Collaborate with marketing, design, and client-facing stakeholders to execute coordinated social initiatives on schedule.

• Maintain organized content calendars and ensure posts, promotions, and campaign deliverables are completed on time. Requirements • 3-5 years of hands-on experience managing social media for brands, organizations, or clients.

• Demonstrated success executing social campaigns tied to measurable engagement or conversion objectives.

• Practical experience creating and editing video content for use across social platforms.

• Background managing paid social advertising within Meta platforms and LinkedIn.

• Strong writing skills with the ability to create concise, action-focused social messaging.

• Familiarity with social analytics, campaign reporting, and performance optimization techniques.

• Understanding of current platform trends, channel best practices, and evolving audience behavior.

• Experience supporting nonprofit, fundraising, volunteer recruitment, or other mission-driven marketing efforts is preferred. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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