
Software Engineer, App Ads Bidding and Optimization
Mountain View, CAJob$147–210K/yrSeen todaySeen in employer's feed today
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At a glance
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Job overview
Google’s software engineers build technologies that serve users at massive scale. This role focuses on improving Google Ads app campaign bidding through statistical analysis, machine learning, and optimization, while modernizing bidding infrastructure and improving model reliability. The engineer will collaborate with product, UX, and partner teams to deliver ad experiences and use data to evaluate product success and inform business decisions.
Skills & qualifications
Skills
Qualifications
Full job description
Software Engineer, App Ads Bidding and Optimization
Share Software Engineer, App Ads Bidding and Optimization
corporate_fare Google place Mountain View, CA, USA
Mid
Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.
Share Software Engineer, App Ads Bidding and Optimization
info_outline
XIn most instances, this position requires in-person interviews as part of the hiring process.
Minimum qualifications:
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Bachelor's degree in Computer Science or related technical field or equivalent practical experience.
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2 years of experience with software development in one or more programming languages, or 1 year of experience with an advanced degree.
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Experience in software development using C++.
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Experience in conducting quantitative data analysis, statistical modeling, and interpreting datasets.
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Experience in mathematical optimization, and statistical learning.
Preferred qualifications:
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Experience in system design, including defining technical architecture, system interfaces, and data models.
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Experience in programming languages used for data analysis and computational statistics (e.g., Python, R, MATLAB, C++, Java, or Go).
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Experience with Colab, SQL, and other data analysis tools.
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Experience working with one or more of the following: distributed and parallel systems, machine learning models, information retrieval, and mathematical optimization techniques including linear programming, convex optimization, or reinforcement learning.
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Strong quantitative reasoning skills, demonstrated in a mathematical field such as data science, optimization, machine learning, or natural science.
About the job
Google's software engineers develop the next-generation technologies that change how billions of users connect, explore, and interact with information and one another. Our products need to handle information at massive scale, and extend well beyond web search. We're looking for engineers who bring fresh ideas from all areas, including information retrieval, distributed computing, large-scale system design, networking and data storage, security, artificial intelligence, natural language processing, UI design and mobile; the list goes on and is growing every day. As a software engineer, you will work on a specific project critical to Google’s needs with opportunities to switch teams and projects as you and our fast-paced business grow and evolve. We need our engineers to be versatile, display leadership qualities and be enthusiastic to take on new problems across the full-stack as we continue to push technology forward.
Google Ads is at the forefront of AI innovation, applying cutting-edge machine learning and Generative AI models like Gemini to power a multi-billion dollar global business.
Our work directly impacts billions of users by protecting users from harm, improving ad quality, and optimizing campaigns for advertiser return-on-investment. We foster a culture of deep collaboration, partnering closely with teams like Google Research and DeepMind to solve complex challenges. Join us to work on state-of-the-art AI, take on problems at an unparalleled scale, and build the next generation of advertising technology.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.
US: $147000 - $210000 (USD) + 15% bonus target + equity + benefits
Learn more aboutbenefits at Google (https://www.google.com/about/careers/applications/benefits/) .
Responsibilities
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Improve the accuracy and stability of the UAC bidder with statistical analysis and new ML/optimization algorithms. Improve/modernize bidding infrastructure and design and implement bidding algorithms for faster cold start for new campaigns.
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Debug inaccuracies in bidding infrastructure and suggest improvements and launch with design, implementation, experimentation and analysis.
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Incorporate and engineer input features from ad creatives, publisher pages/content, as well as users’ personalized ad history to improve bidding and modeling accuracy.
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Improve the efficiency and reliability of ML models by designing novel model architectures and adopting robust development and release processes. Debug and troubleshoot complex interactions between business goals, mathematical models, and infrastructure.
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Work with PM, UX, and partners teams to design and deliver new ad experiences. Leverage data and metrics to help evaluate product success and drive business decisions.
Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google'sApplicant and Candidate Privacy Policy (./privacy-policy) .
Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See alsoGoogle's EEO Policy (https://www.google.com/about/careers/applications/eeo/) ,Know your rights: workplace discrimination is illegal (https://careers.google.com/jobs/dist/legal/EEOC\_KnowYourRights\_10\_20.pdf) ,Belonging at Google (https://about.google/belonging/) , andHow we hire (https://careers.google.com/how-we-hire/) .
If you have a need that requires accommodation, please let us know by completing ourAccommodations for Applicants form (https://goo.gl/forms/aBt6Pu71i1kzpLHe2) .
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.
Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also https://careers.google.com/eeo/ and https://careers.google.com/jobs/dist/legal/OFCCP_EEO_Post.pdf If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form: https://goo.gl/forms/aBt6Pu71i1kzpLHe2.
How this job compares
Set against the 40,832 open Software Engineer jobs on Olive Jobs, counted November 5, 2026.
- Pay
- This posting$147–210K/yr
- California median$165–246K/yr7,688 salary ranges
- US median$135–218K/yr32,472 salary ranges
This range's midpoint, $179K, is 13% below the California median midpoint ($205K) — in the middle half of Software Engineer salary ranges in California.
- Openings
- Olive Jobs lists 9,560 open Software Engineer jobs in California and 40,832 across the US. 7% of them nationwide are listed as remote or flexible.
- Experience
- This posting asks for at least 1 year of experience — less than three in four Software Engineer postings that state a minimum ask for (median 5 years, across 33,318 postings).
- Education
- 14,022 of the 40,832 open Software Engineer jobs (34%) ask for a bachelor's degree or higher.
Counted across the open, public US postings on Olive Jobs on November 5, 2026. Pay medians are the middle values of the low ends and of the high ends of postings that list both ends of a range in the same cadence (a yearly salary or an hourly rate); a range's midpoint is halfway between its ends. Pay and experience figures resting on fewer than 20 postings are left out.
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