Schools and Groups Coordinator

What you'll bring to the team

The Schools and Group Coordinator is responsible for overseeing all aspects of the group reservation process. Provides information to potential customers and schools/groups. Makes group reservations while assisting the guest from start to finish with their visit including welcoming group upon arrival to the attractions. Responds to guest inquiries while also assisting with regular reviewing responding. Support other marketing needs in relation to overall marketing operation.

Key Responsibilities:

• Develop/cultivate/maintain business relationships within assigned markets.

• Solicit/negotiate/book new/repeat business to maximize volume/revenue.

• Achieve volume and revenue budget for channel focus areas.

• Assist with onsite coordination of all activities.

• Submit weekly and monthly bookings & revenue reports to management.

• Maintain and update association listings, fee deadlines, and trade show dates.

• Drive incremental business to our site.

• Primary focus will be driving the tour and travel market along with group bookings.

• Assist with program / campaign analysis.

• Plan / Organize / help with implementation of special events / promotions.

• Develops and initiates a scheduled client education program. Plans and coordinates ongoing contact and follow-up program for familiarization tours, trade shows and travel related media.

• Maintain continuous communication with client to advise on status of event and identify action items. Develop schedules, checklists, and binders to assist with communication.

• Stay abreast of market and industry changes by researching markets and maintaining strong relationships with event companies and other clients.

• Foster all client relationships by conducting follow-up calls to existing client base. Ensure marketing and sales objectives are met or exceeded.

• Attend meetings in relation to successful execution of event, including follow up meetings with client and attraction.

• Maintain events roster on current, previous, planned, and proposed events.

• Coordinate sales calls, and collateral material. Review contract rates with sales manager prior to issuance. Conducts sales presentations. Conduct “maintenance calls” to existing client base according to plan to ensure marketing and sales objectives are met or exceeded.

• Develop event action plans and work with attraction operations to implement and improve attraction execution of events for clients.

• Main responsibilities may vary based on attraction.

• The above list is not exclusive or exhaustive and may require undertaking such tasks as may reasonably be expected within the scope and grading of the role.

Perform other duties as assigned.

This is what we do every day. Our 31,000+ awesome colleagues create and play together to spark the imaginations of children and LEGO® fans of all ages, all around the world.

Just imagine being part of this – playing with ideas, creating magical experiences, and learning while growing and building your dream career.

Qualifications & Experience

Education and Experience:

High school or GED required. College degree preferred. At least two years of customer service experience. Experience in an in-bound call center is helpful. Ability to work on multiple projects simultaneously and multi-task. Strong written and oral communication skills. Positive attitude and willingness to adapt to a dynamic environment. Proficiency with Microsoft Office (Word/Excel/Access) required.

Licenses and Certifications:

Ability to obtain related licensures or certification as may be required to perform the essential function of the position or as required by law

Travel Requirements:

• May occasionally require local travel.

Benefits

Workplace - Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career. Then make it real. Join the LEGO® team today.

Merlin Entertainments are facilitating the LEGO Group’s recruitment process for this role as part of a transitional service agreement with the LEGO Group.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

Pay Range

USD $18.00/Hr.

Submit a Referral (https://careers-na-merlinentertainments.icims.com/jobs/14122/schools-and-groups-coordinator/job?mode=apply&apply=yes&in\_iframe=1&hashed=-1834381883)

At Merlin we welcome the world to our magical attractions and resorts every day and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters!

Together, we work to create a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we aim to be the most inclusive and flexible employer in our industry.

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Location (Country-State-City) US-MI-Auburn Hills

Job ID 2026-14122

Employment Type Full-Time

Offer/Contract Type At Will (US Only)

Location Name LEGOLAND Discovery Center Michigan