B2B Product Marketing Specialist

(Job Description)

A large fitness equipment manufacturing company in Woodinville, WA is currently hiring for a Product Marketing Specialist to help bring their fitness equipment portfolio to market through exceptional marketing assets, accurate product content, and strong cross-functional execution. In this role, the Product Marketing Specialist will support the Product Marketing Managers and partner closely with Product, Sales, and the Creative team to influence go-to-market strategies, develop campaigns, and ensure the products deliver high impact. This role will focus on bringing strategic vision, creativity, and a growth mindset to how they position their products and engage their customers.

(Details)

Title: Product Marketing Specialist

Pay: $28/hr. - $35/hr. (Depending on experience and industry)

Location: Woodinville, WA (Will start as 4-day on-site, but will eventually move to 1-2 days on-site and rest remote after onboarding)

Contract Duration: 6 Month Contract-To-Hire

(Responsibilities)

• Develop positioning and messaging for product lines, ensuring clear differentiation and resonance with target audiences.

• Conduct market and user research to identify insights, trends, and opportunities that inform GTM strategy.

• Manage version control and updates to product marketing assets. Ensure consistency of product messaging and specifications across web pages, sales materials, and digital asset repositories.

• Partner with vendors and the Industrial Design team to manage the production of accurate 2D and 3D product icons and visuals that reflect product specs and brand standards.

• Provide project management support for the product marketing teamtracking project milestones, coordinating reviews, and keeping delivery timelines clear, current, and communicated.

• Act as a champion of the customer, ensuring their needs, motivations, and behaviors are at the center of all initiatives.

• Ensure cross-functional alignment and manage complex, interdependent projects with attention to detail and deadlines.

• Point of contact with agencies, engineering, and creative teams to produce precise product marketing assets and visual deliverables.

• Manage and maintain product marketing assets in our Digital Asset Management (DAM) platform, ensuring correct tagging, metadata, approvals, and easy access for Sales and cross-functional partners.

• Create and maintain product web pages, ensuring accuracy of product information, positioning, imagery, and technical specifications are current and complete.

(Qualification Requirements)

• 13 years of product marketing experience, preferably in tech or consumer products.

• Strong blend of analytical and creative skills, with a proven ability to solve complex problems, explore new ideas, and execute innovative strategies.

• Skilled in leveraging data and research to uncover insights and drive strategy.

• Strong storytelling ability, with excellent verbal and written communication skills.

• Proven ability to translate technical product features into compelling customer benefits.

• Creative thinker who takes pride in developing innovative strategies and challenging conventional ways.

• Highly organized, able to manage multiple projects and stakeholders in a fast-paced environment.

• Demonstrates exceptional attention to detail.

• Proven competence with Adobe Creative Suite and CMS (Content Management System) platforms such as Contentful, WordPress, etc.

(Preferred Qualifications)

• Comfort coordinating cross-functional reviews with Sales, Industrial Design, Creative, and Web teams. Ability to manage multiple deliverables at once, prioritize effectively, and meet deadlines in a fast-paced environment.

• Passion for fitness, health, and wellness.

(Employee Value Proposition

• Ability to own the go-to-market strategy for products used by millions of exercisers, turning customer insights into solutions that improve the fitness experience.

• Work-life balance flexibility, with the opportunity to eventually transition to working 1-2 days on-site and the rest remote.

• Exceptional growth and learning opportunity.

Job Type & Location

This is a Contract to Hire position based out of Woodinville, WA.

Pay and Benefits

The pay range for this position is $28.00 - $35.00/hr.

Individual compensation offered for this position within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job-related factors.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: Medical, dental & vision Critical Illness, Accident, and Hospital 401(k) Retirement Plan Pre-tax and Roth post-tax contributions available Life Insurance (Voluntary Life & AD&D for the employee and dependents) Short and long-term disability Health Spending Account (HSA) Transportation benefits Employee Assistance Program Time Off/Leave (PTO, Vacation or Sick Leave)

Job Type & Location

This is a Contract to Hire position based out of Woodinville, WA.

Application Deadline

This position is anticipated to close on Nov 23, 2026.

Workplace Type

This is a hybrid position in Woodinville,WA.

About Aston Carter

Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing® Platinum Award winner for both client and talent service.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email [email protected] (%[email protected]) for other accommodation options.

San Francisco Fair Chance Ordinance: Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records.

Massachusetts Lie Detector: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Use of Artificial Intelligence (AI): We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.