Senior Associate, Campaign Lead – American Dream Initiative & National Small Business Month

Senior Associate, Campaign Lead – American Dream Initiative & National Small Business Month

Wilmington, DE, United States

Job Information

• Job Identification 210806897

• Job Category Marketing Strategy

• Business Unit Consumer & Community Banking

• Posting Date 11/05/2026, 03:27 PM

• Locations 301 N Walnut St, Wilmington, DE, 19801, US

• Job Schedule Full time

Job Description

Small businesses are the backbone of the American economy, and the marketing that supports them deserves the same ambition they bring to their work. This is your opportunity to take ownership of one of the firm's most visible annual moments — a nationwide celebration of entrepreneurship that reaches business owners when they need support most. You'll join a team of creative and marketing strategists whose mission is to amplify the Chase for Business brand to small business owners across the US, overseeing paid and owned content while partnering closely with our public relations team to drive earned coverage. If you think in campaigns — not tasks — and thrive at the intersection of creative strategy and hands-on execution, this role was built for you.

As a Senior Associate, Campaign Lead on the Brand Creative and Advertising team within Consumer & Community Banking's Business Banking Marketing organization, you will own marketing and creative for the American Dream Initiative's Business Growth and Entrepreneurship pillar and lead Business Banking's largest paid, earned, and owned campaign of the year: National Small Business Month. You'll shape campaign strategy, oversee creative execution, and ensure the work shows up consistently across channels — bringing a campaign marketer's instincts to a role that blends strategic ownership with real-world execution. Based in Wilmington, Delaware, you'll work in close partnership with the Vice President of Campaign Lead, cross-functional marketing teams, bankers, PR, and external agencies to deliver work that reaches small business owners nationwide and reflects the firm's commitment to entrepreneurship.

Job responsibilities

• Lead National Small Business Month end-to-end as the team's largest paid, earned, and owned campaign of the year

• Own the American Dream Initiative for the Business Growth and Entrepreneurship pillar under the Chase for Business brand, from strategic planning through final execution

• Partner with the Vice President of Campaign Lead to align campaign strategy with broader marketing and business priorities

• Develop and refine integrated campaign strategy across paid, earned, and owned channels to deliver a cohesive brand experience

• Coordinate cross-functional partners — including creative, media, public relations, and social teams — to deliver a unified campaign

• Translate business and marketing objectives into compelling campaign narratives and creative briefs that inspire strong creative output

• Manage campaign timelines, budgets, and deliverables to ensure on-time, on-strategy execution across all workstreams

• Monitor campaign performance and incorporate learnings into real-time optimizations to maximize impact

• Present campaign strategy, progress, and results clearly and confidently to senior stakeholders

• Build and maintain strong working relationships with internal partners and external vendors to drive seamless collaboration

Required qualifications, capabilities, and skills

• Formal training or certification on Campaign Marketing concepts and 4+ years applied experience

• Demonstrated experience leading a marketing campaign from strategy through execution across paid, earned, and owned channels

• Proven ability to manage multiple workstreams and competing deadlines simultaneously without sacrificing quality

• Experience developing creative briefs or campaign strategy documents that guide cross-functional teams

• Strong written and verbal communication skills, including the ability to present confidently to senior stakeholders

• Experience managing or collaborating with external creative or marketing agencies and vendors

• Willingness and ability to travel, including occasional weekends, to support campaign shoots; approximately 10–20 travel days per year anticipated

• Bachelor's degree in marketing, communications, business, or a related field

Preferred qualifications, capabilities, and skills

• Experience leading a large-scale, multi-channel campaign comparable in scope to a flagship annual initiative

• Background in financial services or banking marketing

• Experience marketing to small business owners or entrepreneurs

• Familiarity with production logistics for photo or video shoots

• Experience working within a highly regulated marketing environment

• Familiarity with regulatory disclosure requirements applicable to financial services marketing content

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs (https://careers.jpmorgan.com/us/en/how-we-hire/faqs) for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

Our business bankers work in the Consumer Bank to provide financial solutions to small business owners across the U.S. Customers turn to us for financing and advice as they start, run and grow their businesses. We partner with clients throughout the process, investing in our communities and people for the long-term.