Senior Associate, Direct-to-Consumer Acquisition Marketing

When you join Sallie Mae, you become a champion for all students.

We’re on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.

Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We’re changing. Because students need a better way.

We’re looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students—and for each other.

This is where diverse backgrounds, beliefs, and perspectives matter. It’s where you’re empowered to bring your authentic self to work.

Feeling your best allows you to do your best. Our benefits take care of the whole you—from physical and mental to financial and professional. You’ll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.

We’re obsessed with impact and making a real difference. For us, that means putting relationships first, asking “why not?” when tackling challenges, and continuously learning new skills.

Come do more than join something, change something. For students, for future generations, for the future of education.

What You'll Contribute

The Sr. Associate, Direct-to-Consumer Acquisition Marketing within channel marketing will be responsible for helping drive customer acquisition and growth through marketing channels, including but not limited to email, SMS, direct mail and push notifications. This role will partner closely with analytics, creative, go-to-market lead, campaign operations and marketing stakeholders to optimize channel performance, develop testing strategies and deliver measurable business results.

What You'll Do

Channel Strategy & Performance

• Manage and optimize acquisition campaigns across email, SMS, direct mail and push notification channels

• Monitor channel performance and identify opportunities to improve engagement, conversion and business outcomes

Testing & Optimization

• Develop and execute a/b and/or holdout testing strategies focused on, but not limited to, audience targeting, messaging, creative, cadence and channel effectiveness

• Leverage customer behavior and performance insights to drive continuous improvement and channel recommendations

Campaign & Program Ownership

• Manage assigned channel programs from planning through performance evaluation

• Ensure marketing initiatives align to business objectives, customer needs and channel best practices

• Partner with cross-functional teams to deliver business goals

• Present performance insights and recommendations to stakeholder

• Stay informed on channel trends, customer preferences and emerging marketing capabilities

• Help support new broader go-to-market products and strategies

• Identify and explore growth opportunities

The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.

What you have

Minimum: Indicate minimum education, skills and experience required.

• Bachelor’s degree in Marketing, Business, Communications or related field.

• 3+ years of experience in CRM marketing, lifecycle marketing, prospecting marketing, channel marketing or digital marketing

• Experience managing campaigns across one or more owned channels, including email, direct mail, SMS or mobile messaging

• Strong analytical skills and ability to translate performance data into actionable recommendations

• Excellent project management, organization, and communication skills

• Strong analytical skills with experience interpreting performance data and turning insights into recommendations

• Advanced proficiency in Microsoft Excel, Microsoft PowerPoint and other marketing tools

• Excellent written, verbal and presentation skills

• Proactive and results oriented mindset, with the ability to identify opportunities for improvement and drive measurable results

Preferred: Indicate “nice to haves” regarding education, skills, and experience.

• Experience with marketing automation, CRM, audience segmentation and customer journey tools

• Experience developing testing roadmaps and measurement plans

• Knowledge of customer lifecycle, retention, cross-sell and acquisition marketing strategies

• Experience working in a highly regulated industry

The Americans with Disabilities Act

The Americans with Disabilities Act of 1990 (ADA) prohibits discrimination by employers, in compensation and employment opportunities, against qualified individuals with disabilities who, with or without reasonable accommodation, can perform the “essential functions” of a job. A function may be essential for any of several reasons, including: the job exists to perform that function, the employee holding the job was hired for his/her expertise in performing the function, or only a limited number of employees are available to perform that function.

Feeling your best helps you do your best:

Our benefits take care of the whole you—so you can build your work around your life (not the other way around!).

• Competitive base salaries

• Bonus incentives

• Generous PTO, Floating Holidays and 12 Federal Holidays observed

• Support for financial-well-being and retirement 401k with employer match

• Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more

• Employer paid short-term/long-term disability and basic life insurance

• Flexible hybrid working arrangements.

• Paid parental leave and adoption reimbursement programs

• Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)

• Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives

• Tuition Reimbursement and Family Scholarship Programs

• Career development and training opportunities

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Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. Click here (https://salliemae.com/legal/pay-transparency-policy/) to view the U.S. Pay Transparency Policy, here (https://mandatoryview.com/?LicenceId=b723c601-1179-462b-a551-71dec216fdbf&ProductType=IntranetLicense&SubType=PG) for federal job applicant notices, and here (https://www.salliemae.com/content/dam/slm/writtencontent/Policies/CA\_Privacy\_Notice\_2023.pdf) to view the California Employee Privacy Notice.

Reasonable accommodations are available for applicants with disabilities in all phases of the application and employment process. To request an accommodation please call (855) 756-2007 and choose option 9. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. If you'd like more information about your EEO rights as an applicant, please click https://https/www.eeoc.gov/employees-job-applicants. https://https/www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf. Click https://https/www.salliemae.com/legal/pay-transparency-policy/ to view the U.S. Pay Transparency Policy.