Director of Marketing and Brand Strategy

Description We are looking for a Director of Marketing and Brand Strategy to shape how our communities are introduced, differentiated, and represented across a national multifamily portfolio in Los Angeles, California. This leader will guide brand direction, marketing performance, and customer-facing experiences to strengthen market presence and support business goals. The ideal candidate brings a balance of strategic thinking, creative leadership, and analytical decision-making in a multi-location environment.

Responsibilities:

• Lead the development and execution of brand and marketing strategies that support portfolio growth across multiple properties and markets.

• Direct the creation and review of visual and written marketing assets, including digital campaigns, photography, signage, collateral, and other brand-facing materials.

• Monitor campaign results, lead sources, and performance trends to identify opportunities and recommend improvements based on measurable outcomes.

• Oversee online reputation, customer feedback channels, and experience-driven marketing efforts to strengthen brand perception and engagement.

• Build and evaluate partnerships, promotional programs, and customer acquisition initiatives that expand visibility and enhance the resident experience.

• Manage marketing budgets and allocate investment toward channels and initiatives that align with business priorities and return expectations.

• Supervise external agencies, creative partners, media vendors, and marketing technology providers to ensure quality execution and consistency.

• Establish scalable brand standards while adapting strategies for the needs of individual markets, properties, or audience segments.

• Collaborate with cross-functional leaders in operations, asset management, sales, and revenue-focused teams to align marketing plans with broader portfolio objectives. Requirements • At least 7 years of progressive experience in marketing, brand strategy, digital marketing, creative leadership, or customer experience.

• A minimum of 2 years leading marketing team members, agency relationships, vendors, or cross-functional initiatives.

• Demonstrated success building marketing strategies for multiple locations, brands, properties, or regional markets.

• Strong command of marketing analytics, lead attribution, digital platforms, and customer journey optimization.

• Proven ability to assess and guide creative output with sound judgment across branding, design, and customer-facing communications.

• Experience managing budgets and using performance data to evaluate marketing effectiveness and investment decisions.

• Excellent communication and project management skills, with the ability to present recommendations clearly to senior leadership.

• Bachelor’s degree in Marketing, Business, Communications, Advertising, Digital Media, or a related field preferred. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

Robert Half will consider for employment qualified applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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