Director, Digital Product Management - Personal Lines (Hybrid - Webster or Boston)

Director, Digital Product Management - Personal Lines (Hybrid - Webster or Boston)

Date: Jul 24, 2026

Location:

Webster, MA, US

Company: MAPFRE

Summary

Mapfre is seeking a Director, Digital Acquisition to own and elevate the end-to-end customer acquisition journey across our Personal Lines portfolio. This high-impact role is responsible for driving growth by optimizing every stage of the funnel- from lead generation through quote to bind- while balancing conversion performance, customer experience, and profitability.

You will shape the digital acquisition strategy by leveraging data, AI-powered insights, experimentation frameworks, and cross-functional leadership. This is a unique opportunity for a strategic, hands-on leader to transform how customers engage, quote, and purchase insurance in a dynamic, innovation-driven environment.

What You’ll Do

Own & Transform the Acquisition Funnel

• Lead the end-to-end acquisition funnel, including leads, quote experience, and bind conversion

• Define and execute a funnel optimization strategy aligned with growth and profitability objectives

• Leverage AI-driven insights and predictive analytics to uncover new conversion opportunities

• Establish and manage KPIs, performance metrics, and optimization frameworks

Reimagine the Quote Experience

• Design and continuously improve a best-in-class digital quote experience

• Identify friction points and streamline the customer journey across touchpoints

• Use AI-powered personalization to tailor quote pathways and enhance user engagement

Drive Experimentation & Data-Led Decisions

• Lead A/B testing and experimentation programs to continuously improve performance

• Utilize AI tools to accelerate testing cycles and predict outcomes

• Translate analytical insights into clear, prioritized actions that drive measurable impact

Advance AI & Analytics Capabilities

• Champion the adoption of AI and machine learning solutions to enhance targeting, personalization, and funnel performance

• Partner with Data Science teams to deploy predictive models for conversion optimization and fraud detection

• Enable dynamic content optimization and advanced customer segmentation

• Ensure AI usage is responsible, ethical, and compliant within insurance regulatory standards

Collaborate Across the Business

• Serve as a key integrator across Product, Pricing, IT, State Management, and Data & Analytics

• Ensure alignment with underwriting strategy, profitability goals, and digital transformation priorities

Protect the Funnel with Fraud & Risk Controls

• Own and evolve the fraud prevention strategy across leads and quotes

• Implement AI-driven fraud detection tools and predictive risk models to safeguard business performance

Measure, Report & Optimize Performance

• Develop and manage dashboards, reporting tools, and performance insights

• Monitor funnel health and deliver actionable insights to senior leadership

What You’ll Bring

• 7+ years of experience in insurance, digital acquisition, or funnel optimization

• Demonstrated success optimizing end-to-end customer acquisition journeys

• Experience leveraging AI, predictive analytics, or automation tools in a business context

• Strong understanding of insurance quoting processes and underwriting principles

• Deep experience with A/B testing, experimentation frameworks, and data-driven optimization

• Familiarity with AI/ML applications in marketing, digital experience, or conversion optimization

• Strategic thinker with the ability to translate vision into execution

• Proven ability to influence and align cross-functional stakeholders

• Strong analytical, problem-solving, and communication skills

• Passion for delivering customer-centric, innovative digital experiences

Why Mapfre?

As a global insurance leader with a strong local presence, we offer more than a job- we provide a purpose-driven career where your growth, well-being, and impact truly matter.

Purpose & Culture: Join a company built on trust, collaboration, and inclusion. Our values guide everything we do, creating a workplace where people feel respected and empowered.

Comprehensive Benefits: Enjoy competitive health coverage, retirement plans, paid time off, flexible work options, and lifestyle perks like employee discounts.

Career Growth: Advance your skills through tuition reimbursement, leadership programs, and internal mobility opportunities. Your development is our priority.

Social Responsibility: Contribute to meaningful initiatives through Fundación Mapfre, supporting communities and sustainability worldwide.

Pay Philosophy: The typical starting salary range for this role is determined by several factors including skills, experience, education, certifications, and location. Some roles at Mapfre are eligible for commission and/or bonus earnings, in addition to salary, calculated based upon factors set forth in the compensation plan for the role.

Salary Range $150,000 - $185,000

If you require an accommodation for a disability so that you may participate in the selection process, you are encouraged to contact the Mapfre Insurance Talent Acquisition team at [email protected]._

We are proud to be an equal opportunity employer.

Nearest Major Market: Worcester

Job Segment: Fraud Prevention, Product Manager, Underwriter, Pre-Sales, Marketing Manager, Security, Operations, Insurance, Sales, Marketing

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