VP of Product Marketing ( adtech experience required)

VP of Product Marketing

Location: New York, NY

Employment Type: Full-Time

About the Role

We're seeking an experienced VP/Director of Technical Product Marketing to lead our product marketing function for the region from our US office. This is a strategic leadership role where you'll shape how enterprises understand and adopt our trust and safety solutions. You'll be responsible for developing region-specific go-to-market strategies, driving product positioning that resonates with local markets, and establishing Pixalate as a thought leader in ad fraud prevention and digital trust.

This role offers the unique opportunity to build and scale product marketing capabilities in one of the world's fastest-growing digital advertising markets while working with cutting-edge technology that's transforming the industry.

Key Responsibilities

Strategic Leadership

• Define and execute the product marketing strategy, aligning with global objectives while addressing regional market dynamics

• Develop compelling product positioning and messaging that communicates Pixalate's unique value across trust and safety, fraud prevention, and compliance solutions

• Lead go-to-market planning and execution for product launches, feature releases, and market expansion initiatives across the region

• Build and maintain relationships with key industry stakeholders, including advertisers, publishers, agencies, and technology partners

Product Marketing Excellence

• Translate complex trust and safety technology into clear, compelling value propositions for diverse audiences including advertisers, publishers, and platforms

• Create high-impact product collateral including presentations, case studies, solution briefs, whitepapers, and competitive analyses tailored to US markets

• Drive product naming, positioning, and messaging initiatives that differentiate Pixalate in competitive markets

• Develop and maintain comprehensive competitive intelligence, understanding how regional and global competitors position their solutions

Market Expertise & Thought Leadership

• Maintain deep expertise in ad fraud, brand safety, privacy compliance, and trust and safety challenges specific to US markets

• Represent Pixalate at industry events, conferences, and panels as a product expert and thought leader

• Engage with industry bodies and working groups (IAB, MRC, TAG, local equivalents) to shape industry standards and practices

• Stay ahead of emerging fraud tactics, regulatory changes, and market trends

Cross-Functional Collaboration

• Partner closely with product management, engineering, and data science teams to understand product capabilities and roadmap

• Work with sales and business development teams to enable effective product demonstrations, presentations, and customer conversations

• Collaborate with customer success teams to gather customer insights, develop case studies, and identify product marketing opportunities

• Support global marketing initiatives while ensuring regional relevance and adaptation

Analytics & Optimization

• Implement metrics-driven approaches to measure product marketing effectiveness and campaign performance

• Analyze market data, customer feedback, and competitive intelligence to inform product positioning and strategy

• Provide data-driven recommendations to influence product pricing, roadmap, and go-to-market priorities

Qualifications

Required Experience & Background

• 8+ years of product marketing experience in B2B SaaS, with at least 10+ years in technology or cybersecurity-related roles

• Proven track record in senior product marketing roles at ad tech, fraud prevention, cybersecurity, or enterprise security companies

• Deep expertise in at least one of the following domains: ad fraud prevention, brand safety, cybersecurity threat intelligence, or trust and safety technologies

• Demonstrated success developing and executing go-to-market strategies that drive revenue growth in enterprise markets

• Experience working in or marketing to the region with understanding of regional market dynamics and cultural nuances

Technical Competency

• Technical background (computer science, engineering, or equivalent) with ability to understand complex fraud prevention and trust and safety technologies

• Strong understanding of digital advertising ecosystems, programmatic advertising, and ad tech infrastructure

• Knowledge of fraud detection methodologies, malware, botnets, and threat intelligence concepts

• Familiarity with data privacy regulations across APAC markets (PDPA, GDPR implications, etc.)

Skills & Attributes

• Exceptional communication and storytelling abilities with proven success creating compelling product narratives

• Strong analytical mindset with comfort working with data, metrics, and performance indicators

• Entrepreneurial spirit with hands-on approach and "do-whatever-it-takes" attitude

• Experience presenting to C-level executives and technical audiences alike

• Comfortable working across time zones to collaborate with global teams

• Track record of success in fast-paced, high-growth technology companies

Preferred Qualifications

• Experience with AI/ML applications in fraud prevention or trust and safety

• Understanding of mobile ecosystem challenges for fraud detection

• Established relationships with advertising industry stakeholders

• Experience managing or mentoring product marketing teams

• Background in enterprise security or payment fraud prevention

Benefits

Health & Wellbeing

• Medical, dental, and vision insurance — 100% of employee premiums covered by Pixalate, 50% for dependents

• Generous parental leave and maternity leave

• Unlimited PTO

Financial

• 401(k)

• Employee referral bonus program

• Monthly internet reimbursement

Work Style

• Remote-first — work from the DC or NY metro area

• Casual, flexible work environment

• Annual team events

• Clear path to sales leadership as Pixalate’s team grows

• International and Domestic Travel

About Us

We're the leader in fraud detection and privacy compliance for digital advertising, protecting billions in ad spend for Fortune 500 brands and major ad platforms. As fraudsters increasingly use AI to create sophisticated attacks, we're building the next generation of AI-powered detection systems to stay ahead.

Our platform has been used to unearth multiple high-profile criminal and illegal surveillance cases, including:

• UNICEF: Pixalate was recently recognized by UNICEF as a Key Innovator for protecting children’s online privacy. (https://finance.yahoo.com/news/united-nations-childrens-fund-unicef-140000766.html) & UNICEF Global Compliance Tech case study

• Gizmodo: An iCloud Feature Is Enabling a $65 Million Scam, New Research Says (https://gizmodo.com/apple-icloud-private-relay-ad-fraud-scam-research-1849803510)

• Adweek: A 7-Figure Ad Fraud Scheme Running on Roku Underlines Murkiness of CTV (https://www.adweek.com/programmatic/pixalate-ad-fraud-scheme-roku-murkiness-ctv/)

• Washington Post: Your kids’ apps are spying on them (https://www.washingtonpost.com/technology/2022/06/09/apps-kids-privacy/)

• Pro Publica: Porn, Piracy, Fraud: What Lurks Inside Google’s Black Box Ad Empire (https://www.propublica.org/article/google-display-ads-piracy-porn-fraud)

• ABC7 News: The State of Children's Privacy Online (https://www.youtube.com/watch?v=qhFAxvs-mBY)

• NBC News: How many apps are tracking your children (https://www.pixalate.com/blog/jalal-nasir-nbc-12news-apps-tracking-child)

Our team of lawyers, data scientists, engineers, economists, and researchers spans globally with presence in California, New York, Washington, DC, London, and Singapore.

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